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Sales Talk for CEOs: The Importance of Understanding Sales with Steve Benson (S1:EP7)

Alice Heiman

Watch the podcast below or on our YouTube channel. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise’s Top Sales Executive globally in 2009. In 2012 Steve founded Badger Maps. Highlights of this Episode: [3:06] Being a business owner with a sales background. [6:59]

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Google+ Hangouts – What Do They Do?

Fill the Funnel

Google+ Hangouts – What do they do and how do I participate? While Google recently announced that there are over 400 million Google+ users , it is still one of the least understood web tools on the planet. In this post, I will provide a basic introduction to one of the more interesting features – Google+ Hangouts.

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Sales Influencers 2013 Predictions

Score More Sales

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. My prediction is around social selling and how, with so much noise and overwhelm, people will be choosing certain channels to listen through – omitting others. Why 2013 Will be the Year of the Buyer.

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Bay Area's Top Digital Marketing Agencies in San Francisco

SocialSellinator

Their services include social media strategy, daily posting and community managemen t, blog writing, SEO audits and optimization, Facebook and Google ads management, and LinkedIn lead generation. Google Ads - Manage pay-per-click ads on Google Search, YouTube, etc., to generate traffic and leads.

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How B2B Buyers Search for Tech Solutions

Tenfold

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. percent; this is followed closely by 77 percent who turn to Google search.

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Social Selling - The New Door Opener

SBI Growth

A lot was written in 2012 regarding the change in buyer behavior. Create LinkedIn, Facebook, Twitter, and Google+ accounts – This is your first step to engaging your customer base online. And once that brand extends across multiple social media channels, the floodgates will open. With that change came concern. cold calling).

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3 Underutilized B2B Sales Strategies in Social Media

Score More Sales

Research: Learn more about your competition and your customers’ market sectors by setting up a regular process of quick research on Twitter, LinkedIn Answers, Focus, Quora, SalesGurus and other places your buyers are, and tie that in with either Google alerts or a strong Inbound program to learn about customer segments.