Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Related: Top 14 Sales Methodologies for Your Selling Systems. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Related: Selling to Savvy Buyers: How to Control the Conversation from Start to Finish. What is solution selling?
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