2012 Lead Generation Marketing Research 
SBI Growth
SEPTEMBER 9, 2012
Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.
The Pipeline
JANUARY 17, 2012
RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. One great thing about this time of year is the research done by others to help you kick-start your year. Lead Management. When Sales Met Marketing. B2B Lead Generation Blog.
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Pointclear
OCTOBER 2, 2012
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.
The Pipeline
APRIL 29, 2011
RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. 3 Sales Lead Generation Myths That Will Hold You Back From Closing More Sales. Your email address will not be shared.
Zoominfo
FEBRUARY 25, 2018
93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Posting exclusively about products. Not listening.
Pointclear
MAY 3, 2012
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Not seeing the forest for the trees.
Zoominfo
AUGUST 9, 2018
If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!
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