article thumbnail

A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve is a VP of The Americas of a large enterprise software company. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Lead Generation—Steve had not built leads into his plan.

article thumbnail

Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. The software automates lead management and campaign management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Number of U.S.

article thumbnail

How One Marketer Forged a Relationship With a New Sales SVP

SBI Growth

This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” Andy is the CMO at Brainshark, a 250-person cloud-based software company. lead conversion rates at all stages of the marketing and sales funnel.

article thumbnail

PowerViews with Tony Zambito: Buyer Predictability

Pointclear

This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. The "approver," the "influencer" and the "decision-maker" are all sharing software and creating the story together. You''ll be far more successful in generating leads.

Buyer 189
article thumbnail

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

Pointclear

There are also so many automated software programs out there that marketing, especially, has become confusing for the average marketer. With so many different departments involved, lead generation isn’t just a sales or a marketing issue anymore. What, exactly, is a qualified lead? How do you measure that?

Follow-up 230
article thumbnail

Smart Selling Visions: Up-Close with Top Revenue Leader Geoff Rego, CEO of @myHushly

SBI

Geoff: Hushly is a software tool that helps B2B marketers to amplify content reach by up to 5,000% and increase close rates by up to 1,000%. MQLs fuel the lead generation engine and if the fuel is bad you are not going to get far. Nancy: What would you challenge sellers and/or marketers to think about for 2014? .

Lead Rank 139