2016 Advertising Relationals Research 
Zoominfo
JULY 1, 2019
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.
DiscoverOrg Sales
JANUARY 1, 2018
This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. New MarTech Spend.
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Salesmate
SEPTEMBER 15, 2021
Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. The reach of social media is extensive and with many people engaged in using them for whichever reasons such as research, news, and communication – it is the best channel to reach your audience easily.
Sales Hacker
OCTOBER 31, 2018
The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. Before the boom, buyer personas were defined as researched and modeled representations of who buyers are, including their goals and how those goals drive their buying decisions. Therefore: DO: Research personas thoroughly.
Tenfold
JULY 18, 2017
Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. The number of ‘touches’ a prospect requires to convert into a sale varies, though research suggests anywhere between three and twelve touch points. People still love video advertising, for instance.
LeadFuze
JUNE 3, 2021
When compared to 49% in 2016, that’s a huge percentage that indicates a growing trend. ABM is more than just social media advertising, it also incorporates traditional marketing methods such as direct mail and email marketing. The marketers are focused on researching the audience and knowing its needs, inside and out.
Tony Hughes
FEBRUARY 19, 2018
I got to thinking about the above graph as it relates to Cirque Du Soleil, YellowTail wine, Apple, Southwest airlines and many other strategic movers and shakers that maximized profit and market share seeming to arise out of nowhere and go straight to the top in a rapid period of time. Social media commitment with a strong.
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