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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. These forward-looking survey questions related to current pain points allow us to make predictions about which areas organizations are likely to increase spending in in the coming months.

Trends 184
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8 Marketing Lessons Big Brands Can Teach Startups

Sales and Marketing Management

They may have seen an advertisement about the product which peaks their interest. Creativity in their advertisement technique makes all the difference and may give them an upper hand over their competitors. Public Relations. Some of the key lessons that a startup can learn include: Create a Community. billion by 2020.

Marketing 180
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Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

Back in 2016, web admins were skeptical about web pages without the revenue-generating ad pop-ups at the beginning, but it is now clear to everyone that loading speed has a bigger impact on online revenue than all other factors combined. If this trend is anything to go by, the future of AMP can only get brighter.

Lead Rank 196
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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. Compared to obsolete unsolicited advertisements, social media advertising has a more personal appeal to people. Therefore, B2B social media marketing can be effective if you approach it the right way.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Making Persona-Based Marketing Feel Fresh. Start by using these strategies: 1.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

In 2016, a reported 80% of buyers were looking for homes online. The fact that visual content performs well on Facebook , combined with its accurate demographic advertising makes it specifically ideal for real estate content. Linkedin advertisements , real estate marketers prefer to call it a goldmine.