Janek Performance Group

MARCH 12, 2024

In a fiercely-competitive market, your sales reps should challenge themselves to learn more, achieve greater results and embrace new strategies. In a fiercely-competitive market, your sales reps should challenge themselves to learn more, achieve greater results and embrace new strategies.

Outsourcing Services 62

Outsourcing Services Training Hiring Workbooks 62

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Campaigns 166

Campaigns Discount Segment Email Marketing 166

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. The pressure is on.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Prior to the update, the News Feed would present content most likely to resonate with a user.

B2B 180

B2B Strategy Buyer Persona Marketing 180

Zoominfo

SEPTEMBER 8, 2019

But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Business events put your organization on display. Skill development.

Conference 162

Conference B2B Face-to-face Scale 162

Zoominfo

SEPTEMBER 27, 2018

This begs the question: How do you improve your candidate response rate? We cover the ins and outs of response rates and give you four quick ways to boost yours. To calculate your response rate, divide the number of candidate replies by the number of total candidates you reached out to. A few days pass— and still no word.

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do? What is a spam trap?

How To 195

How To Campaigns Outbound Email Marketing 195

Nutshell

MARCH 19, 2024

Keeping an eye on your team’s sales productivity is one of the best ways to track performance and nip bottlenecks in the bud. When you can pinpoint dips in productivity and identify the elements that contribute to slower workflows, you can make the changes needed to support your sales team. Table of Contents What is sales productivity?

How To 71

How To Sales Qualified Lead CRM Face-to-face 71

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Strengthen your brand. Boost your search rankings.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Pipeliner

JANUARY 25, 2024

Yes, visuals are the first to grab your attention , but they aren’t the whole story. It’s the message, the narrative, that truly captures your focus. Content marketing is all about creating connections. That’s the magic we’re talking about—content that doesn’t just pass by your eyes but sticks with you, resonating deeply.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Smooth Sale

JUNE 6, 2023

Not only will your days be more straightforward, but also more effective and fruitful. And with a less tech-savvy system to get used to, the users become friends and start working on it, yielding better results for your business. Low-code or no-code platforms are all meant to make your days simpler.

Hiring 78

Hiring System Software Software 78

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Pipeline

APRIL 1, 2024

Other notable reasons why logistics companies struggle with lead generation include: Inefficient internal sales processes Lack of strategic agility Poorly curated value proposition Lack of technological adoption Methods to Help Boost Lead Generation for Logistics Companies: 1. It’ll serve as the foundation of your outreach efforts.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Highspot

FEBRUARY 1, 2022

The digital marketing space is incredibly crowded, and it’s only getting busier. To succeed through digital channels, marketers must make intelligent decisions and leverage sophisticated technology to stay ahead of the crowd and ensure they’re converting every lead they can. The Benefits of Nurturing Leads.

Lead Nurturing 105

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 105

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

BrainShark

APRIL 23, 2023

When you integrate a successful sales readiness program for your team, you can certify whether salespeople possess the skills and knowledge to have effective conversations throughout the buyer’s journey. Connecting Readiness to Your Growth Strategy If you’re like most organizations, you’re focused on growth.

Hiring 62

Hiring Face-to-face Buyer Buyer Persona 62

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. For this reason, you and your sales team must utilize the right technology stack to improve and streamline your social selling efforts. Sales Navigator also offers real-time updates on your prospects and customers for improved communication.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Adapting your website for mobile use also means the bounce rate will be lower, resulting in fewer abandoned carts. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. Sender Score – Monitor the overall health of your IP and sending domain.

Email Marketing 200

Email Marketing Campaigns Scale eBook 200

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Smooth Sale

SEPTEMBER 23, 2022

Attract the Right Job Or Clientele: 4 Powerful Ways To Market Your Business On A Budget. Our collaborative blog title, ‘4 Powerful Ways to Market Your Business On A Budget,’ is significant as we share the journey to where business is today. Market Your Business On A Budget.

Social Media 78

Social Media Marketing Lead Rank Lead Scoring 78

Gong.io

JANUARY 31, 2022

Reason #1: Your buyers have changed. As the remote technology options have grown — and become easier to use for all, become more ubiquitous, and so on — there is less of a reason to jump in your car or hop on a train or plane to visit a future customer. You must meet your customer where they are. MORE software?

Software 118

Software Software Sales Management Sales Forecasts 118

SalesHandy

MARCH 21, 2023

Be it a marketing agency or an IT firm—sales play a significant role. Be it a marketing agency or an IT firm—sales play a significant role. We have made sure that these are worth your time. Personalize your emails: When you say “Hey Mike” instead of “Hey Customer”, it makes a world of difference. Let’s jump right in!

Closing 98

Closing Top of Funnel Ideal Customer Profile Follow-up 98

Hubspot Sales

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. Identify your goals.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profile Hubspot Account 111

Smooth Sale

JUNE 5, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Believe Expanding Your Business Is Always About Size? When considering expanding your business, you will likely invest your retained profit into essential areas that necessitate improvements or implementation for the first time.

Hiring 78

Hiring Policies Ideal Customer Profile Conference 78

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. But don't fear.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Appbuddy

NOVEMBER 11, 2021

As an email marketer, you’ve worked hard all year to reach subscriber inboxes — but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Tokenization ? personalization. “Hi

B2C 98

B2C Email Marketing B2B Marketing 98

Smooth Sale

NOVEMBER 28, 2023

This year, expectations are that just over 20% of retail purchases will happen online, and by the end of 2023, the global eCommerce market will be worth more than 6 trillion USD. As a result, companies can’t afford to ignore the power of a great online experience. APIs lay the groundwork for better experiences.

Discount 106

Discount Lead Rank Promotion Hiring 106

MarketJoy

AUGUST 24, 2022

While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. We’ll get to that in a minute. What is Lead Quality?

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Marketing Qualified Lead 98

SalesLoft

OCTOBER 26, 2023

They’ve built a passionate base of engaged customers who’ll talk your ear off, online and in real life, about every ‘exciting’ new thing. Maybe having superfans seems a ways off for your brand, but more engaged customers are certainly within reach! Engaged customers get more value from your brand when they feel valued.

Scale 52

Scale Customer Loyalty Social Media 52

Nutshell

FEBRUARY 28, 2024

Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. With the technology at our fingertips today, you can proactively reach out to visitors who are considering your solution without them needing to fill out a form.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

LinkedFusion

SEPTEMBER 3, 2023

It is not a hidden fact that optimizing your LinkedIn profile will result in more engagement with your prospect. And one of the most important parts of optimizing a LinkedIn profile is improving your headline. Your photo and headline both are the first thing that your prospect’s view.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Hiring How To 52

Hubspot Sales

AUGUST 25, 2022

You check your email to find out that a deal you were dedicated to just fell through. You pick up the phone and no one is answering your calls. Experiencing a sales slump can make you question your ability, or worse, your entire career. Shift your focus. Review your numbers. What was the conversion rate?

Cold Calling 110

Cold Calling Hiring Face-to-face Call-back 110

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52