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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Q: Can you explain your approach to prioritizing and managing the product roadmap at Act!? Q: What is Act!’s To do anything less seems self-defeating.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. Today’s buyers are spoiled for choice when they have to make a purchase decision. A devoted referral network can help you stand out in such a buyer-driven market. For instance, Act!

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How to Use Email Automation to Nurture Prospects

Zoominfo

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). What is Email Automation? Especially in the B2B Realm?).

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B2B Lead Generation: The Ultimate Guide

Zoominfo

At this point, the B2B buyer knows their pain points and is actively seeking a solution. Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. Let’s say the ultimate score for a lead is 100 points.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Author: Dan Freeman The economic fallout caused by the COVID-19 crisis continues to present opportunities for leaders to show their resolve. There are many challenges ahead, but there is an opportunity to emerge from the crisis stronger than before. Many buyers are facing new and complex challenges. Now Is the Time to Hire.

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How to Build a Sales Process: The Complete Guide

Nutshell

Each stage has its purpose and a set of actions, reducing ambiguity and the likelihood of missed opportunities. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. It is best practice to target your ideal buyer persona throughout prospecting efforts.

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Stop and Take a Look Around….Now

Pipeliner

But in the interest of perfect not being the enemy of good, let’s act now on these: Account Base. What about SMB accounts with small business grants and the resulting pains and opportunities? And while you may yearn to return to in-person selling, research shows your buyers feel differently. Are there other areas? Competition.