Remove ACT Remove Incentives Remove Prospecting Remove ROI
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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

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Three High-Impact Benefits of Email Marketing

Zoominfo

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer life cycle.

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Three High-Impact Benefits of Email Marketing

Zoominfo

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor 2.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

We’ve all seen the late-night TV commercials with demonstrative salespeople urging us to ACT NOW! Often, once they verbalize these consequences, they see it’s time to act. Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979.

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The Beginner’s Guide to Referral Marketing

Zoominfo

In the business world, a referral is the act of a customer recommending a product or service to a peer. Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. What Is Referral Marketing?

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Account Expansion: What It Is, Why It’s Important, and How to Ensure it

LeadBoxer

Time and time again, research proves retaining and selling to current accounts provides a higher return on investment (ROI) than acquiring new customers. Then there’s the fact that the probability of selling to a current customer is 60 to 70% , while the likelihood of selling to a new prospect is only 5 to 20%.

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A Guide To Closing Sales Stress Free

The Digital Sales Institute

The urgency close only works where the customer already sees the value, and this is an incentive to decide now. Summarize the reasons to act now based on facts and needs. This approach allows the prospect to raise any objections or doubts that they have so the salesperson can handle them and get agreement.

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