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Budget Allocation Strategies for Local Paid Advertising Excellence

BuzzBoard

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

After all, they serve as an effective means for keeping abreast of what’s trending in the industry. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

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How To Entice Your Automotive Customers Online

Smooth Sale

Social media is an excellent way of connecting with your customers. While this might still work, they will likely miss out on an untapped social media market. Target Car Shoppers with Paid Advertising Paid advertising is something to research carefully and in-depth. Improve Your Online Presence.