Connext Digital

MAY 21, 2024

Better Data Insights: Multi-channel campaigns provide a wealth of data, helping you understand customer behavior and refine your marketing strategy as needed. Email Marketing: A powerful tool for personalized communication and nurturing leads. Content Marketing: Blogs, videos, and podcasts can position you as an industry expert.

Channels 52

Channels Campaigns Marketing Social Media 52

Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Connext Digital

SEPTEMBER 25, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Zoominfo

JUNE 20, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing 170

Marketing Social Media Advertising Advertising 170

Smooth Sale

SEPTEMBER 28, 2023

Point-of-purchase displays are a marketing tool every small business should take advantage of. Our guest blog offers compelling insights regarding ‘Why are points-of-purchase POP displays so effective?’ Educating Customers POP displays are not just about selling; they also serve as informative tools.

Hiring 106

Hiring Retail Advertising Advertising 106

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Content marketing generates more than 3x the leads as advertising and costs 62% less. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Smooth Sale

MAY 15, 2024

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? It may seem like extra expense and effort, but it’s worth the hassle. Don’t believe us?

Consumer 91

Consumer Trade Show Hiring Licensing 91

Lead411

APRIL 17, 2024

Advertising and Public Relations: To increase brand recognition, generate leads, and boost sales, you need an all-encompassing advertising and public relations strategy. Enhance your sales team’s ability to engage with prospects and close deals by providing them with the information, training, and tools they need.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

BuzzBoard

MARCH 14, 2024

Without the right tools and expertise, assessing performance becomes challenging, complicating the process of refining and optimizing strategies. Utilize data-driven insights to outshine this competition and reach prospective customers effectively within your budget. Collaborate with a data analytics firm that fits your budget.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Connext Digital

SEPTEMBER 30, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Smooth Sale

NOVEMBER 28, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Commerce APIs Are Transforming The Way We Shop Our guest blog, Commerce APIs Are Transforming the Way We Shop, is provided by Diya Bag, a Senior Content Writer at commercetools. APIs can connect internal tools used for financial management, data analysis, or business planning.

Discount 110

Discount Lead Rank Promotion Hiring 110

Smooth Sale

AUGUST 30, 2023

Our guest blog offers insights regarding the power of promotional materials. Promotional items can also be practical tools for word-of-mouth advertising. With the help of digital marketing tools like email newsletters and webinars, you may reach a larger audience and give potential clients helpful information.

Promotion 101

Promotion Apparel Demographics Webinar Metrics 101

Smooth Sale

MARCH 21, 2024

Our guest blog offers innovative marketing techniques you may have yet to try but can help you connect with your target audience and elevate your brand. Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Inclusion Allies Coalition : “Everyone is welcome here.”

Trade Show 91

Trade Show Marketing Social Media Referrals 91

Partners in Excellence

FEBRUARY 2, 2023

It seems AI and tools like ChatGPT are the answer for virtually every sales activity. It can generate endless amounts of well written content for email campaigns, blogs, and so forth. And since these tools can do these quickly, we can dramatically ramp up the volumes of communications across every channel. I asked her.

Lead Rank 124

Lead Rank Advertising Advertising Intent 124

Lead411

AUGUST 31, 2021

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. Because of the complexity and differences in each buyer’s journey, companies can try to shorten that sales cycle through Intent Data.

Intent Data 52

Intent Data Intent Data B2B 52

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

BuzzBoard

JANUARY 24, 2024

This blog will guide you through the process of creating effective digital marketing strategies tailored specifically for small businesses, ensuring success in both selling and fulfilling your digital marketing services. Regularly update the website with blog posts, articles, and other types of content that provide value.

Small Business 52

Small Business Small Business Strategy Social Media 52

Lead411

SEPTEMBER 19, 2023

While several email finder tools exist, Lead411 stands out as the top choice for B2B sales. In this article, we’ll explore why Lead411 is the best option and discuss alternative tools like ZoomInfo, Apollo.io, Seamless.ai, Uplead.com, and SalesIntel.io, highlighting their drawbacks in comparison. Pricing of Apollo.io

B2B 98

B2B Leads Marketing Qualified Lead Lead Generation 98

Zoominfo

FEBRUARY 20, 2018

The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Without the right tools, your website might make the wrong first impression—losing valuable business for your company.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). 94% of marketers said a tool that provides continuous, autonomous optimization across channels would be appealing to them ( source ). vs 0.5%) ( source ).

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Paid advertising. Keep reading! Determine your top traffic sources. Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. But, human intuition is an irreplaceable tool. Occasionally.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Explore YouTube advertising. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Smooth Sale

MARCH 9, 2024

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Accordingly, our collaborative blog outlines what you need to know about SEO. __ Need to Know About SEO What is Search Engine Optimization? Do you sell women’s clubbing clothes?

Paid Content 101

Paid Content Outsourcing Services Lead Rank Lead Scoring 101

Smooth Sale

DECEMBER 9, 2022

Our collaborative blog post will discuss how you can use marketing to upgrade your business and will cover related topics, including branding, advertising, and public relations. 2) Advertising: Advertising is a cost-effective way of marketing that allows you to reach large numbers of potential customers quickly and efficiently.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

BuzzBoard

FEBRUARY 20, 2024

Unlike traditional personalization tactics, which may include basic customer data such as a name or company, hyper-personalization goes further. It utilizes artificial intelligence (AI) and real-time data to deliver more relevant content, product, or service information to each user.

Scale 52

Scale Small Business Small Business Webinar Metrics 52

Smooth Sale

JANUARY 6, 2023

Our collaborative blog shares how to unleash hidden profits for your small business through Amazon. You can also use this amazon repricer tool to help you stay competitive with your price. 3) Utilize Amazon Advertising. Amazon advertising allows small businesses to gain exposure to their products through sponsored ad campaigns.

Small Business 78

Small Business Small Business Outsourcing Services Hiring 78

BuzzBoard

JANUARY 25, 2024

This blog is about some highly effective strategies for identifying and evaluating small and local businesses that are the perfect fit for your products and services. Social media platforms serve as powerful tools for brand exposure, customer engagement, and lead generation.

Social Media 52

Social Media Small Business Small Business Media 52

Nutshell

JULY 28, 2020

HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs. The problem is that small-to-medium companies pay an arm and a leg for HubSpot when they should be using a handful of better tools for much cheaper.

Hubspot 126

Hubspot Paid Content Software Software 126

BuzzBoard

JANUARY 9, 2024

This blog will help you explore the massive influence of hyper-personalization on customer loyalty, delve into the role of generative AI, and provide real-world examples of companies that have successfully used hyper-personalization to build enduring connections with their small business clientele.

Small Business 52

Small Business Small Business Loyalty Customer 52

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. In other words, it’s easy to assign 100% attribution to a blog post that started a customer’s journey. Let’s get into it! What is marketing attribution? What do these results mean?

Trends 160

Trends B2B Marketing Channels 160

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Offers intent data and advanced lead scoring to identify leads showing buying signals. Provides intent data to identify leads showing purchase intent.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98