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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. By some accounts, we’re sitting pretty.

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Colors to Make Your Marketing Pop

Pipeliner

Companies even pay to study the effects of different colors on consumers and audiences. Studies have confirmed that colors trigger reactions and psychological associations. Red- Initiates strong and positive emotions, like excitement, love and energy. Color has long been a vital part of marketing. Color Psychology Basics.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1:

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Lead generation and nurturing best practices for SMBs

Act!

That means a sale is an outcome, not a sudden event. To boost sales, you must optimize the sales funnel and ensure every stage feeds the other until the eventual conversion occurs. As a sales professional, your job is to convince and persuade your leads to choose your offer and convert them into customers.

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Does Remote Working Really Work?

Sales and Marketing Management

Team members who depend on others’ energy to maintain their work efforts may feel isolated and lonely when working from home. However, there are many real-life examples and studies that prove that remote working is a feasible option. Such meetings will provide an opportunity for your employees to interact and get to know each other.

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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. It’s what we do. What Is a Marketing Flywheel?

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Can You Use Strategies to Create a Strong and Memorable Brand?

Smooth Sale

According to a study, color psychology can influence brand recognition by up to 80%. The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy. Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics; HIRED!