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What lies ahead

Sales and Marketing Management

—?think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are Think about search engine marketing. Programmatic advertising. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising.

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7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Simply put, your site needs to rank among the top websites that Google or other search engines list on the search engine result pages (SERPs) for the keywords you’ve optimized in your web content.

Analysis 194
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The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Keep reading! Job boards.

Analytics 208
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How to optimize digital marketing campaigns for small business clients?

BuzzBoard

Begin by optimizing your clients’ websites for search engines (SEO) — a vital digital marketing strategy. Employ high-density keywords, quality backlinks, and engaging content to enhance the company’s visibility on search engines, thereby attracting potential customers.

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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

Some of the most formidable challenges small businesses grapple with include keeping up with the frequent shifts in search engine and social platform algorithms, and optimizing the effectiveness of their digital campaigns on restrictive budgets. Your aim should be to make every dollar count.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Explore YouTube advertising. There are several options to advertise your YouTube videos: Ads that play before viewers watch other videos, banner ads that display in search engine results, and promoted videos that appear with YouTube searches. Track performance metrics.

B2B 217
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What is SEO content writing?

Nutshell

Everything you need to know about getting your content picked up by search engines (and humans). In a market saturated with advertisements and pitches, content exists to help prospects and customers solve problems and learn new things —no strings attached. Bill Gates , Content is King (essay). Content marketing is special.