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What lies ahead

Sales and Marketing Management

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Companies will cut back on MarTech spend and focus on what actually works, says Adam Smartschan, vice president of innovation and strategy at Altitude Marketing. Think about search engine marketing.

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The Beginner’s Guide to YouTube for B2B Marketing

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YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Explore YouTube advertising.

B2B 217
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45 Top YouTube Channels for Marketing Professionals

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The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience. 1. Marketing 360.

Channels 220
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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

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7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Simply put, your site needs to rank among the top websites that Google or other search engines list on the search engine result pages (SERPs) for the keywords you’ve optimized in your web content.

Analysis 194
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further. Billy Gene is Marketing Inc. Go check it out!

Channels 100
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Explore YouTube advertising.

B2B 100