article thumbnail

How to Nurture Prospective Leads through Remarketing Advertising

SBI Growth

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. One of the most common vendors used for remarketing is the Google Adwords Display and Content Network , where you can buy on a cost-per-click basis. Remarketing Strategy.

article thumbnail

How to Get the Most Out of Your Search Ad Budget

Zoominfo

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” “The more profitable experience for search engines is more people clicking on ads. And if people are clicking on your ad but not converting, the search engine is still getting paid and you’re still getting charged.

Lead Rank 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct access to the most active in-market accounts and named prospects doing pre-purchase research in specific technology markets.

Intent 50
article thumbnail

E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Without e-commerce, B2B marketers miss opportunities to sell outside their geographical area, expand into new markets and appeal to the increasing number of engineers, purchasing agents and others who want to buy without human interaction.

article thumbnail

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

article thumbnail

Unleash Hidden Profits For Your Small Business Through Amazon

Smooth Sale

3) Utilize Amazon Advertising. Amazon advertising allows small businesses to gain exposure to their products through sponsored ad campaigns. The advantage of Amazon advertising is that it targets customers who are already interested in buying the types of products you’re selling. Celebrate Success!

article thumbnail

How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors.