How to Build a Referral Machine in Five Steps
The Center for Sales Strategy
APRIL 23, 2024
Referrals are the lifeblood of sales success. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand. A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity.
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