article thumbnail

Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2.

article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Others are more subtle branding channels with more difficult-to-measure metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. But, why is it that the old methodology is all of sudden is achieving these high ROIs? So, what changed?

article thumbnail

Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

The fact that visual content performs well on Facebook , combined with its accurate demographic advertising makes it specifically ideal for real estate content. In a big win for real estate marketers, Facebook allows advertisers to filter by metrics like zip code, age, homeownership, income, and even something called “likely to move.”

article thumbnail

Mark Zuckerberg Redefines Value

No More Cold Calling

In the sales world, we equate value with ROI. Interestingly, WhatsApp co-founder, Jan Koum, who has written damning posts on advertising, will now join the Facebook board. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. Do you have $19 billion? He was thinking way bigger. What about you?

Facebook 191
article thumbnail

Are You Ready To Upgrade Your Business Through Marketing?

Smooth Sale

Our collaborative blog post will discuss how you can use marketing to upgrade your business and will cover related topics, including branding, advertising, and public relations. 2) Advertising: Advertising is a cost-effective way of marketing that allows you to reach large numbers of potential customers quickly and efficiently.

article thumbnail

The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. ” In other words, it may be difficult to know your specific ROI but your ability to model and measure approximate if not 100% precise answers is getting better all the time.

ROI 178