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The top 5 virtual event software platforms of 2020

Nutshell

If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. Source: Webinar Software.

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. According to various surveys ). At its core, HubSpot is a CRM. HubSpot is for big companies.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Conduct surveys, monitor online reviews, and engage in social listening. Explore software solutions that automate repetitive tasks, improve communication, and provide valuable insights into your business performance. Combine search engine marketing (SEM), social media advertising, email marketing, and content marketing.

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How to Create a Targeted B2B Customer Profile

Zoominfo

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics. Survey your best customers.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. If you’re a small business cranking out your own personalized advertising and web content, this tool is worth looking into.

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

All such factors combined, SMBs have become a segment with golden potential for SMB-based software solution providers. Shorter video content or micro ads to achieve higher viewer engagement In-game advertising market is growing; by 2027 it will grow by USD5,182 million ( Technavio ) 3 E-commerce: A Soaring SMB Trend A Statista survey on U.S.

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How to Create a Targeted B2B Customer Profile

Zoominfo

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics.