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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. This is where analytics comes in. What is marketing analytics.

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Unlocking Growth With CRM-Powered Predictive Analytics and Sales Forecasting

Nutshell

Customer relationship management (CRM) software is a multifaceted sales and marketing tool that can help you elevate your sales and revenue. With advanced CRM techniques like predictive analysis and sales forecasting, you can gain powerful insights to inform your decision-making and improve your business strategies.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

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3 Tips for Automating Data Analysis and Reporting

Nutshell

Some of those tasks involve migrating data, while others involve contacting customers through channels like email marketing. But one of the best tasks you can automate is data analysis. Data analysis is an excellent way to learn about your customers, but what does it look like to automate it? What are those ways?

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Integrating Your CRM With Web Analytics and Tracking Tools

Nutshell

With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.

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7 Proven Tips for Seamless Sales and Marketing Alignment

Allego

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. What Is Sales Analytics?

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