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Sentiment Analysis: A Primer for B2B Marketers

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Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

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Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176
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How to Calculate Total Addressable Market and Perform TAM Analysis

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Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Analysis 130
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How to Calculate Total Addressable Market and Perform TAM Analysis

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When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273
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How to Conduct a Win/Loss Analysis in B2B Sales

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A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions. What were they?

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Analysis on “Hyper-Personalization vs. Personalization in B2B Marketing”

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The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. These two elements are radically redefining how marketers customize customer engagement strategies, positively impacting sales and fostering customer loyalty. It’s the future of customer engagement.

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Conducting Competitor and Market Analysis for Creating Your Sales Strategy

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To create an effective sales strategy, you need to know who your competitors are and how you stand out from them. With this knowledge, you’ll be better able to create a strong value proposition, develop compelling messaging, and choose the right sales techniques. Table of Contents What is a competitive market analysis?