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OCTOBER 24, 2014

Last month, IBM announced IBM ® Watson™ Analytics , a natural language-based cognitive service that can provide instant access to powerful predictive and visual analytic tools for businesses. As soon as Monday, you (yes, you and your mid-market or SMB company) can sign up for the Beta offering of IBM ® Watson™ Analytics.

Analytics 221

Analytics Analysis Compensation Data 221

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JANUARY 11, 2013

Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. According to Ed Abrams, start with simple, analytics dashboards. courtesy of M.

Coremetrics 238

Coremetrics Analytics Trends Outbound 238

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NOVEMBER 21, 2014

This project has been a $100M investment by IBM in design innovation utilizing analytics, cloud, and social together. Watson Analytics coming to the Masses. Watson Analytics coming to the Masses. Check out IBM’s press release and more product details here. Cloud Marches On.

Analytics 210

Analytics Compensation Data Engineering 210

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NOVEMBER 26, 2014

IBM Verse – A new way to look at prioritizing and executing on what you have to do utilizing mobile, cloud, social and analytics technologies together. & IBM Watson Analytics. With a very open mind, think about the possibilities to get better quality work done sooner – which means more sales opportunities and better ones.

Workbooks 232

Workbooks Analytics Territories Ideal Customer Profile 232

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MAY 23, 2012

For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area. How to deal with all the many channels of communication and distribution. There is no more mass marketing.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

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DECEMBER 21, 2012

2) Drive capture and use of customer insights – focus on the right analytics for answers. The study showed four areas to improve customer experience: 1) Align the organization around the customer life cycle. 3) Deliver visible value at every touch point. 4) Align customer experience and technology initiatives.

Customer 196

Customer Hotels Lead Rank Lead Scoring 196

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MAY 2, 2012

There is also a great mix of the creative and analytical. I asked her what she likes about her job: I love that I am able to work on so many different projects in the course of a week. And seeing campaigns from conception to completion is great as well.

Top of Funnel 193

Top of Funnel Funnel Lead Rank Lead Scoring 193