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4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing Management

Author: Jonathan Gray Analytics define the business-to-consumer journey. With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. Do you have the right analytics platforms to access relevant data?

B2C 168
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Sales Brief: guaranteed sales, freemium vs trial, analytics, and more

Close.io

We recently released a piece on sales analytics : what it is, how it works, and why it can give you a massive sales advantage. How to turn sales analytics data into actionable insights for your sales team. Are you using sales analytics to its full potential? Some of the data they present is super surprising. ALL LIEZ ON ME ?.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250
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How Better Storytelling Generates More Revenue

SBI Growth

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

Revenue 246
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Digital Marketing Takes Center Stage

Sales and Marketing Management

Zac Harris, director of SEO at Nacho Analytics, which provided its customers website analytics of competitors, had a different take. As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. That’s not how B2C marketing works anymore.

Marketing 120
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The Value of Analytics Integrated With CRM: 5 Reasons You Need It

SugarCRM

Without viable customer experience management software that includes analytical capability, you can end up with a lot of disparate information and no real plan on how to build it into a sales machine that supports a robust and consistent revenue. CRM analytics can help. What Is CRM Analytics? 5 Benefits of CRM Analytics.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

Web analytics : Rather than focusing on your visitor’s identity, web analytics focuses on the performance of your website in terms of traffic and conversions. B2C businesses tend to generate more traffic than B2B businesses, so using their time and resources to track and convert individual visitors may not be a great idea.