When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. Regular marketing analytics reviews are critical success factors supporting our mission. MORE >>

Much has been made in recent years of the value of Google Analytics (or other onsite analytics) to your marketing campaigns, but it is so easy to get lost in that data and start focusing too much on metrics that really don't matter. You can break everything down by revenue. Make your analytics tell a story. Guest Post by Andrew Holstein , Online Marketing Analyst at eMedia. It is easy to determine valuable met rics of an e-commerce site, where everything can be measured by whether or not a visitor bought something. Awareness. Consideration. Action. Then track it! MORE >>

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Following are two examples of sales lead generation programs on which we combined our marketing analytics expertise with underlying technology. Using marketing analytics expertise and processes, we learned quickly that there was one variable that was more important than any other: job title. Example 1: A shift in scoring criteria drives higher results. MORE >>

CPM can only maximize revenue of an ad network with some residual benefits to publishers. They were display banners for a company I had interviewed with to be the CMO of in Spring of 2009 that I would have likely have increased the revenue significantly by now.  I actively network with some outstanding nascent start ups, sadly many are ignored as many VCs look for traffic or who is involved rather than focus on revenue models, vision, market size and evidence that there might be paying customers for such a new , disruptive model. Display? Yahoo 2.0? Comscore Punches Back. MORE >>

This is lending itself to the creation of new value chains, new revenue models, and in some cases, new industries. “ Big Data, Analytics, and Insights. Analytics investments are finding a sweet spot tying the increased focus on customers to the ability to harness insights from data. Courtesy of Jay Cross [link]. The average time that a company spends in the S&P 500 is 15 years, continuously trending downward over the past 80 years. In fact, as recent as 10 years ago, the average lifespan was 25 years. Change is swift. Cycle times are shortening. Reality prevails. MORE >>