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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

adds to their popularity, explains Theresa McEndree, vice president of marketing at Hawk Incentives, another leading gift card provider. You see it a lot in the automotive market and higher-earning incentive channels. Digital wallet (Google Wallet, Square, etc.), Departments include apparel, shoes, home, and accessories.

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8 Ways Content Marketing Can Be Used to Boost Your Brand’s Reputation

Pipeliner

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image.

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What It Means To Be Social In Sales and Business

Score More Sales

Mimi owned a women’s apparel shop carrying the best brands and top quality accessories. Although I write about new trends and social platforms – and really love what I’m seeing with technology reaching mid-market and SMB companies – it’s important to realize that selling socially is not a new concept. Increase Opportunities.

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Sales – Who You Know or What You Know

Score More Sales

Referral selling was the bane of my grandmother’s fine women’s apparel store business – a concept in business which America was built on. (I You don’t need to know anyone in the beginning - just your market and how to solve problems and gain competitive advantage in it. Increase Opportunities. Close More Deals.

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The Three Remote Work Models

Zoominfo

Cost Savings for Employees Commuting costs, office apparel, lunch, coffee, snacks, etc., An Edge in Hiring For many employers, hiring remote workers has been a way to improve their position in the talent market. Companies, where digital adoption was lagging, had to quickly adjust to remote work and shift to digital platforms.

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