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Leverage Your LinkedIn Company Page to Generate Demand

Janek Performance Group

Have you ever wondered about the purpose of having a LinkedIn company page? In this article, we’ll explore how to transform your LinkedIn company page from a boring, static content platform into a revenue asset on par with your website. Keep reading, and let me know what you think after you complete this article.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download. Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Offering too many features on the free plan can reduce the incentive for users to upgrade, so monitoring data usage and adjusting limitations can help create a value gap that encourages users to upgrade. Great article by Auren Hoffman on this topic below. Include a full-feature free trial.

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A 3-Step Framework for More Informed B2B Software Buying

The Spiff Blog

Many teams go into demo calls with a checklist of questions. Check out the following blog post where we do a deep dive into the evaluation process for a particular type of B2B software: 23 Questions to Ask While Researching Sales Incentive Software. Standardize Your Vendor Assessment Process. This may seem obvious, but hear us out.

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6 Steps to Setting Up The Perfect Remote Sales Contest

Sales Hacker

In our LinkedIn example, that would mean measuring not only the number of InMails sent, but also keeping track of relevant efficiency metrics, or ratio metrics — like responses, connects, or demos set based off of those initial InMails sent. Nail Down Incentives. If your incentive funds got slashed, you’ve still got options.

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The 5 Deadly Mistakes of Sales Prospecting Emails

Hubspot Sales

Check out the company’s website or use LinkedIn or Crunchbase to find the role in a company. Simply type the company’s name in LinkedIn’s search bar and click “See all employees on LinkedIn.” LinkedIn’s search filters give you even greater possibilities. CTO for Product, CMO for Marketing) or has experienced VPs.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads. First, log into your LinkedIn ads account and you’ll get walked through the process of creating your first ad. Let me explain. The $5K Experiment. Targeting by company is key.