Engage Selling
JUNE 2, 2018
Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »
Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.
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Sales Hacker
AUGUST 28, 2018
This article outlines the results of a B2B Buyer Experience survey by TimeTrade. For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies.
The Brooks Group
APRIL 1, 2016
As sales leaders, we are inspired by leadership books, seminars, and articles, but when it comes to translating that inspiration into new behaviors, we often hit a roadblock. . Written in the late 90’s, this book remains as relevant as ever today, providing actionable strategies to close the “gap” and align thinking and action. .
Sales Hacker
NOVEMBER 21, 2019
Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.
Sales Hacker
JUNE 16, 2020
His cutting edge thought leadership has been featured in over 550 articles and 450 interviews in the likes of Fast Company, CBS News, and Time. His cutting-edge thought leadership has been featured in over 550 articles, and 450 interviews in the likes of Fast Company, CBS News, Time and many others. That’s one.
Sales Training Connection
AUGUST 22, 2012
Recently we had that experience when reading an article by Michael Schrage of MIT , a research fellow at the Sloan Center for Digital Business. Schrage was exploring how smart companies increasingly recognize that their own futures depend on how ingeniously they invest in the future capabilities of their customers.
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