Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. Content marketing leaders experience 7.8x Continue Reading.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading.

B2B 180

B2B Retail Segment Scale 180

Zoominfo

MARCH 6, 2021

The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. What Are Key Segments in Marketing? Account-Based Marketing Segmentation.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. The remaining four stand-alone blogs will follow.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. There was so much great feedback I’ve divided the responses into a five-part blog series. Account-Based Marketing is a philosophy, not a product.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. It’s time to stop winging it and to start doing it the right way. Let’s get started, shall we?

Account Based Marketing 107

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 107

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

DiscoverOrg Sales

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

A Sales Guy

DECEMBER 15, 2016

ABM, Account Based Marketing, we’ve all heard about it. (If ABM is a legitimate element of a 21st Century selling organization. I’m sick and tired of every blog post, podcast or talk that declares “ABM isn’t new!” How do you actually execute an effective ABM program? Well, it kinda is.

Account Based Marketing 60

Account Based Marketing Account Lead Rank Pipeline 60

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget. .

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

MARCH 5, 2021

The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Pointclear

DECEMBER 14, 2016

Bob recommends using ADOPTED as a highly refined methodology to guide the qualification process in today’s complex B2B sales environments. You can also check out this blog covering why ABM does not require new technology and does not need to be complex. You can read more about the ADOPTED methodology.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Marketing Decision Maker 100

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by marketing experts. I read that there are now 600 million blogs in the world. Some are written by sales experts. Some are written by enablement experts. Absolutely.

Sales Leadership 203

Sales Leadership Hiring How To Account Based Marketing 203

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

JANUARY 28, 2019

These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Business Blogging.

Twitter 157

Twitter Account Based Marketing Cold Calling Hiring 157

Zoominfo

JULY 3, 2020

This is particularly useful when it comes to account based marketing (ABM). As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? But so do a lot of people.

Data 195

Data Account Based Marketing Demographics Campaigns 195

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

DiscoverOrg Sales

DECEMBER 18, 2017

First, marketers must understand and accept that buyers control the journey to your product. B2B buyers research solutions months before buying. According to Salesforce, 94% of B2B buyers conduct online research at some point in the buying process. Marketing now owns a much bigger piece of the lead-to-revenue cycle.”.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

DiscoverOrg Sales

NOVEMBER 13, 2017

Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. You can also skip our 7-part blog series and go straight our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. ABM provides the “who?” This is Part 2. …

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

LeveragePoint

AUGUST 31, 2018

High performing B2B sales executives have long targeted accounts and individuals deliberately. Now Account-Based Marketing (ABM) initiatives align sales and marketing jointly to target the accounts likely to have real significance for your business. ABM in a Nutshell.

Account Based Marketing 20

Account Based Marketing Account Marketing ROI 20

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Sales and Marketing Management

DECEMBER 14, 2020

You can use that content to create audio clips or powerful blog posts to share with potential buyers. . Map themes to your ABM strategy. The beauty of ABM is that it’s a B2B sales and marketing powerhouse. ABM is so critical to success, and the great news is, podcasting fits perfectly into your ABM strategy.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

MARCH 9, 2021

Demand generation activities should span the entire length of your sales and marketing funnel and not just focus on adding new prospects at the top of the funnel. How to Develop a B2B Demand Gen Strategy . According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JULY 3, 2020

This is particularly useful when it comes to account-based marketing (ABM). As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? But so do a lot of people.

Data 100

Data Account Based Marketing Demographics Campaigns 100

LeveragePoint

SEPTEMBER 7, 2018

Account-Based Marketing (ABM) can only fulfill its potential if it delivers consistent content that is useful for Account-Based Selling (ABS). The best B2B sales teams already utilize ABS, having realized that one-dimensional, product-centric selling is not enough. Account-Specific Conversations.

Account Based Marketing 22

Account Based Marketing Account Outsourcing Services Marketing 22

Zoominfo

SEPTEMBER 22, 2022

While it will look different for every marketer depending on their individual needs, functions, and goals, there are a few fundamentals every team should have in order to scale their business. B2B Database The foundation of any tech stack should be a highly accurate, robust database. Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Create rich, highly contextualized lead and account lists for your ABM efforts.

Conference 98

Conference Demand Generation Targets Account Based Marketing Scale 98

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ).

Account Based Marketing 187

Account Based Marketing Ideal Customer Profile Account Data 187

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Demand generation activities should span the entire length of your sales and marketing funnel and not just focus on adding new prospects at the top of the funnel. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

InsightSquared

NOVEMBER 2, 2017

I recently joked with TrackMaven CEO Allen Gannett , suggesting when sales development reps, or SDRs, report to marketing, they send one perfect email per day. As trends like account-based marketing (ABM) gain momentum, the productivity of SDRs becomes increasingly important, because ABM hinges on effective prospecting.

Account Based Marketing 54

Account Based Marketing Scale Report Pipeline 54

LeveragePoint

OCTOBER 5, 2018

The Question for Marketing. Do B2B sales teams use marketing content? It’s a legitimate question to ask as marketing leadership sets next year’s goals. For many marketing teams, Account-Based Marketing (ABM) is at the top of their priority list. Marketing and Sales – Bridge the Gap.

Account Based Marketing 20

Account Based Marketing Account Case Study Marketing 20

Sales and Marketing Management

FEBRUARY 8, 2021

Like most everything else in the era of a global pandemic, the digital marketing transformation has been accelerated for most companies. As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. That’s not how B2C marketing works anymore.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

MAY 11, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few.

Territories 100

Territories Outsourcing Services Buyer Ideal Customer Profile 100

LeveragePoint

SEPTEMBER 21, 2018

Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). ABS in the best B2B commercial organizations is deployed effectively by using Value Propositions. All B2B buying processes are different. Value Propositions for Buying Roles.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20