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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

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Kennected Alternative: LinkedIn automation tool competitors 2023

LinkedFusion

Kennected is a cloud-based LinkedIn automation tool that helps users in LinkedIn outreach. What is LinkedIn Automation? LinkedIn automation is the practice of utilizing machines to carry out tasks that would otherwise require physical labor. You can reach out to your prospect via LinkedIn outreach and email marketing.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

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Social Selling Resources to Maximize LinkedIn and More

Score More Sales

Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility? Do you know that you can create a “virtual mall” for yourself – promoting what you do 24/7 by giving your resume-focused LinkedIn profile a fresh update? Increase Opportunities. Close More Deals.

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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

LinkedIn sent out a great email to its members which included the video you see here. We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. I opened my LinkedIn account on October 3, 2003. It is professional. What was the business model?

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B2B Lead Generation: Customer Journey Map

LeadBoxer

A crucial part of successful lead generation is the customer journey map. Not only will customer journey mapping help contribute to successful lead management, but it will also help to improve your overall customer experience. B2B companies rely on customer experience for conversion rates. What is Lead Management?