Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]
No More Cold Calling
OCTOBER 1, 2020
Research shows cold calling scripts and tricks don’t work, but referrals do. In fact, new research from the Sandler Center shows that while most companies still focus on cold calling and emailing, referrals are far more effective at generating qualified leads. It takes roughly eight touches for sales reps to reach cold prospects.
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