Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. Step One: Know What Motivates Your Customers. Step Two: Immerse Them in Your Brand.

B2B 221

B2B Customer Social Media Face-to-face 221

Sales and Marketing Management

MAY 5, 2017

In assessing the evolution of the sales process over the past year, we have identified a number of emerging trends that innovative companies are leveraging today to drive sales. Let’s take a look at some of the leading trends in sales, which transcend broad industries and to affect companies of all sizes. #1:

Trends 166

Trends SalesForce Enterprise Enterprise 166

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

DiscoverOrg Sales

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months.

Trends 184

Trends Advertising Advertising Survey 184

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. They don’t fill your pipeline with qualified B2B leads. Relationships are still how deals get done and how you get quality B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

OCTOBER 25, 2018

The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download. As Google algorithms update throughout the year, marketers often fall behind the current trends and their website quickly becomes outdated.

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. They also include more specific details related to the buyer’s journey.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

AUGUST 1, 2018

But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154

B2B B2C Scale Transportation 154

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Trends 81

Trends Report Data Strategy 81

MEDDIC

MARCH 28, 2024

If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. Identify trends and areas where you excelled or fell short. Ask questions related to the competition. Here are our top 5 actionable strategies: 1. Hit your quota? ” 4.

Enterprise 52

Enterprise Enterprise Account B2B 52

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. link] Types of Customer Pain Points B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. In other words, they have pain points they need fixing.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). 73% of B2B marketers report that videos positively impact their ROI ( source ). More than 5.6

B2B 100

B2B Marketing Social Media Penetration 100

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Building Your Targeted Prospecting List 1.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. They treat the sales process like they’re B2C, not B2B. Account-based selling is a growing trend that many believe will only get more popular. Video prospecting. Sales automation.

Top of Funnel 129

Top of Funnel Trends Funnel Decision Maker 129

DiscoverOrg Sales

AUGUST 11, 2017

But what about B2B buyers? Martin on a comprehensive study of 230 B2B buyers , with the goal of pointing the spotlight on buyers themselves. Download the free B2B Buyer Persona study in full. B2B buyers’ opinion of salespeople. Read the whole B2B Buyers Persona study for free. First, the bad news.

B2B 145

B2B Buyer Buyer Persona Real Estate 145

Zoominfo

JUNE 27, 2022

Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting. FAQs About Purchasing Third-Party B2B Data What is third-party data? You can buy third-party B2B data from a data provider. Why do companies buy business data?

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. At ZoomInfo, data is our passion. So, let’s start there. What is Intent Data?

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Openview

DECEMBER 12, 2018

The end of each year brings a number of end-of-year articles that predict the trends for the coming year. Over the past few weeks, myself and Jeff Rosset have seen our fair share of sales trends for 2019. According to various reports, there are now upwards of 5,000 different sales & marketing related tech products and tools.

Trends 100

Trends Hiring Sales Talent Scale 100

SalesFuel

APRIL 16, 2024

They may have recognized that their reps face bigger challenges in guiding leads through the B2B sales funnel. Coaching on Tech Tools Sales organizations in the B2B vertical understand that buyers are reaching out later in the process. This trend means your sales reps and your organization must be more visible online.

Coaching 115

Coaching Top of Funnel How To Hiring 115

Women Sales Pros

APRIL 19, 2019

I hope you find value from my take on the four trends that will improve your success in 2019. Trend 1 – Smart Hiring The typical churn year over year in a sales organization is 25%. Trend 2 – Embrace Sales Enablement Sales enablement is the fastest growing discipline in sales.

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Zoominfo

DECEMBER 3, 2019

It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download. What is Predictive Intelligence?

Lead Rank 100

Lead Rank Lead Scoring B2B Marketing 100

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Zoominfo

MAY 23, 2023

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Account Data 130

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends.

Marketing 71

Marketing Social Media Scale Trends 71

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. At Mereo, we have been talking to B2B executives on the frontline. That trend tapered by the end of 2021.

B2B 45

B2B Meeting Salary Face-to-face 45

BuzzBoard

JANUARY 17, 2023

The slump is more severely being felt by the B2B SaaS ecosystem. The (almost unexpected) bullish run that the 2020 pandemic delivered to the B2B SaaS ecosystem allowing for bloated projections and spending in equal measures is likely working counter-productive in the current times.

Survey 52

Survey B2B Lead Rank Lead Scoring 52

Zoominfo

FEBRUARY 16, 2021

B2B marketing leaders are most often signaling enhancements to customer listening and digital capabilities, while B2C marketing leaders most frequently indicate altering customer experiences and changing customer-facing policies.” Data trends support the success of customer-centric strategies.

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

FEBRUARY 25, 2021

Is there an industry trend affecting their business — one that your product can help them overcome? Tap into B2B social media to get more people to your webinar. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. However, your buyers want to know how you can help them solve a business problem.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Pipeliner

APRIL 1, 2019

I hope you find value from my take on the four trends that will improve your success in 2019. Trend 1 – Smart Hiring. Trend 2 – Embrace Sales Enablement. Sales Efficiency: Process, Tools, Training, Technology, and Performance Analysis related to the above. Trend 4 – Adjust for Millennial Sellers.

Trends 75

Trends Hiring Churn Inside Sales 75

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

Data 188

Data Strategy Survey Retail 188

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. In the world of B2B sales, the conventional thinking has become especially stark.

Buyer 79

Buyer B2B B2C Survey 79

DiscoverOrg Sales

JANUARY 2, 2019

B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business. Privacy regulations like GDPR

Data 196

Data Intent Data Intent Customer 196

Janek Performance Group

APRIL 2, 2024

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62