Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. The first principle in our B2B sales value communication framework is defining the problem.

B2B 187

B2B Prospecting Case Study Scale 187

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Crunchbase

SEPTEMBER 25, 2020

COVID-19 has changed the world of B2B sales. About 50 percent of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co. Over the last decade, the B2B industry has experienced substantial changes. Consider value-based or ROI selling. What Is Value-Based, Or ROI, Selling?

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Sales and Marketing Management

DECEMBER 14, 2020

Partnering with sales in your podcast efforts provides the ROI you’ve been looking for. This often comes in the form of customer case studies and testimonials that specifically showcase results. The beauty of ABM is that it’s a B2B sales and marketing powerhouse. Earn trust with unique brand expertise.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). Let’s jump right in! Continue reading. Key Takeaways.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

AUGUST 16, 2018

In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. The post The B2B Marketer’s Lead Nurturing Guide appeared first on ZoomInfo Blog.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring B2B 100

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. According to a recent study , 77 percent of sales and marketing professionals believe personalized marketing experiences make for better customer relationships. This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

The Pipeline

MAY 11, 2021

Buyers do not share a complete picture, sellers validating things the buyers do not care about, with unrealistic ROI s. But while tempting, it may also explain the high turnover rate, and low quota attainment, among B2B sellers. There are numerous studies showing the little regard buyers have for material sellers deliver.

Quota 341

Quota Lead Rank Forecasting ROI 341

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). That brings us to the end of this month’s B2B Blog Post Round-Up. For more sales, marketing, and recruiting content, visit our B2B blog.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Showpad

MAY 1, 2020

Demonstrating return on investment isn’t always as simple as adding up figures in a spreadsheet – in fact, for Chief Marketing Officers, proving ROI may feel more like a puzzle to be solved. Quantifiable sales enablement ROI for marketing. Unquantifiable sales enablement ROI for marketing. better quota attainment and 27.1%

Top of Funnel 52

Top of Funnel ROI Sales Enablement InsideView 52

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Mereo

JANUARY 18, 2023

Out there sits the threat of B2B buyer indecision, ready to freeze any buyer, and all other parties involved, in their decision-making tracks. A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act. Buying challenges do not stop there.

Buyer 41

Buyer B2B Lead Rank Lead Scoring 41

Lead411

APRIL 13, 2023

Best Cold Calling Scripts for B2B Sales in 2023 Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales: 1.

Cold Calling 52

Cold Calling B2B Face-to-face Case Study 52

Showpad

MAY 1, 2020

As highlighted in our new eBook, “ No more half measures: How to identify and maximize sales enablement ROI ,” the combination of sales enablement strategy and technology can help product marketing directors drive hundreds of thousands of dollars in revenue. Quantifiable sales enablement ROI for a product marketing director.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

The ROI Guy

JULY 29, 2015

Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. A whopping 88% of study participants reported a positive impact on revenue from Sales Tools. v=gJGhBNwYScg.

ROI 83

ROI Tools Compensation Territories 83

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 100

B2B Prospecting Case Study Scale 100

DiscoverOrg Sales

APRIL 12, 2017

The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Setting up the A/B data test.

Data 222

Data Scale ROI Gatekeeper 222

Mereo

JUNE 24, 2021

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% But what is governance in practice for a B2B organization? At Mereo we have served hundreds of B2B companies with strategic governance support to drive sustainable revenue performance. in 2017 to 32.4% in 2018 to 31% in 2019.

Government 93

Government ROI Revenue Remedy 93

CommercialTribe

FEBRUARY 18, 2021

Across a 2 month study, we asked sales leadership who’s ultimately responsible for the productivity of individual reps — and it wasn’t surprising to hear that the buck stops with sales managers. For this study we primarily spoke to Mid-Market (500-2000 employees) and Enterprise (>2000 employees) – 80% of participants.

Top of Funnel 52

Top of Funnel Study Hiring Sales Management 52

Lead411

MARCH 28, 2024

Better ROI: By targeting the right audience with the right message at the right time, firms can increase marketing and sales efficiency, resulting in a higher return on investment (ROI). Monitor critical data like engagement rates, conversion rates, and ROI to find areas for improvement and tailor future ads accordingly.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Sales Hacker

APRIL 9, 2020

Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. This step involves studying both the company and CEO’s brand to understand what is working and what is not. What does that look like?

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital.

Decision Maker 36

Decision Maker Lead Rank Lead Scoring B2B 36

No More Cold Calling

MAY 3, 2018

The RAIN Group Center for Sales Research studied 488 B2B buyers who represented $4.2 What B2B Buyers Are Really Buying. In B2B sales, customers buy more than just our products and services. Explain the potential ROI of taking action on an improvement opportunity. billion in purchasing power across 25 industries.

Lead Generation 270

Lead Generation Lead Rank Lead Scoring Leads 270

Hubspot Sales

OCTOBER 5, 2023

Marketers say it offers the highest ROI and best selling tools. If you use videos in your social selling strategy, Instagram is a good place to be because it has the highest ROI for marketing videos. Consumer perspective: Consumers say Instagram offers the best in-app shopping experience.

Social Selling 92

Social Selling Channels Social Media ROI 92

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles. What do these results mean?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SugarCRM

NOVEMBER 4, 2021

Similarly, because modern B2B buyers are primarily concerned with doing their jobs better and smarter, you need to lead with the “why” and let the “how” and “what” follow. The more you can personalize the experience for B2B buyers , the better your chances to convert them. Lead With the “Why”. Personalize the Experience.

B2B 51

B2B Strategy Top of Funnel Marketing 51

Jeff Davis

DECEMBER 17, 2018

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Excited to help B2B leaders get better at connecting with the modern buyer in a meaningful way and driving revenue growth for the organization. See you in 2019!!!

Ideal Customer Profile 72

Ideal Customer Profile Resources B2B Marketing 72

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click here.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

BuzzBoard

APRIL 9, 2024

For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital. As ABM becomes a cornerstone of mainstream B2B marketing, understanding its intricacies can give you an edge in the industry. Furthermore, personalizing this strategy in the B2B marketing landscape can yield outstanding results.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels? B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52