Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

DiscoverOrg Sales

DECEMBER 27, 2017

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. Check out our most-read and most-shared blogs from 2017! If you rely on email for sales and marketing, it might be reassuring to know that cold email isn’t usually considered SPAM … except when it is. From the likes of Richard St.

Buyer Persona 149

Buyer Persona Cold Calling Study Outbound 149

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) But that is because this community lives and breathes B2B sales. Why we love it: Each B2B sales article, podcast, webinar, and discussion is designed to support and elevate the sales profession. Sales strategy. Sales Hacker. Sales enablement.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. 4 Steps To Fix Your Failed GTM Strategy.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation marketing is based on campaigns to collect information about potential customers and turn them into leads.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Lead Generation 130

Lead411

OCTOBER 23, 2023

8 Types of Bombora B2B Buyer Intent Signals? Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intent signals. Recent Posts 8 Types of Bombora B2B Buyer Intent Signals?

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Lead411

SEPTEMBER 28, 2023

9 Growth Hack Tips to Stay Out of the Spam Box in 2023 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. In this article, we’ll explore some proven growth hacks to avoid the spam box when sending cold outbound emails.

Outbound 98

Outbound Lead Rank Lead Scoring Buyer Intent 98

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Lead411

SEPTEMBER 28, 2023

9 Growth Hack Tips to Stay Out of the Spam Box in 2024 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. In this article, we’ll explore some proven growth hacks to avoid the spam box when sending cold outbound emails.

Intent Signal 52

Intent Signal Buyer Intent Intent Data Intent 52

LinkedFusion

OCTOBER 6, 2023

One of the finest strategies to expand your organization is to make an investment in a good sales team. In this blog, we aim to provide you with comprehensive information about Sales Development Representatives (SDRs) today, as they play a pivotal role in any sales team. What Are Outbound Sales in Sales Process?

Scale 52

Scale Outbound Sales Qualified Lead Revenue 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Apptivo

SEPTEMBER 13, 2023

What is Outbound Sales? What is an Outbound Sales tool? Why use Outbound Sales CRM? Advantages of Outbound Sales 5. How to find the best CRM for Outbound Sales? The article will cover everything from A to Z regarding how outbound sales CRM increases conversion rates. What is Outbound Sales?

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Let’s get started!

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Close.io

MAY 9, 2018

In this webinar, Alex and I talk about the most effective inbound AND outbound lead generation tactics we're seeing work best for B2B startups and SMBs today (from lessons learned through years of lead generation). About me: I'm a content marketer extraordinaire here at Close.io, as well as the writing ??

Sales Qualified Lead 115

Sales Qualified Lead Webinar Metrics Scale Leads 115

Growbots

MAY 1, 2022

Outbound expert of the week – Nazareno Tomaselli. There’s no one right way to do outbound. In each will answer a few questions about: outbound use cases. preparing an outbound campaign. writing a killer outbound sequence. In each will answer a few questions about: outbound use cases.

Outbound 52

Outbound Decision Maker Lead Rank Campaigns 52

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). With all that said, let’s examine a framework for building a better B2B sales stack. Source: TOPO, 11 Sales Development Strategies for High Growth Companies ).

B2B 147

B2B Scale Buyer Persona How To 147

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer. As it brings prospects already interested in your product, the chances of conversions are much higher than outbound leads.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Score More Sales

AUGUST 19, 2013

A lot of the companies that read this blog are big outbound prospectors – they make “warm” – not so cold, anymore, but warm calls to companies that fit as their target buyers. I''ll be speaking at Inbound 2013 this week - a whole conference about Inbound Marketing put on by HubSpot. Expand Your Pipeline.

Inbound 201

Inbound Outbound Inside Sales Lead Rank 201

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Example 1: Selling B2B Software. We offer the most intelligent B2B contact database on the market.

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. The company is well-versed in the world of content marketing.

Examples 130

Examples B2B Marketing Inbound 130

Score More Sales

AUGUST 16, 2013

Follow some of my colleagues through their Twitter handles or via their blogs and you’ll be near some of the best B2B sales advice you can get. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. Oh, and there is no cost.

Resources 182

Resources B2B Webinar Metrics Lead Rank 182

Sales 2.0

JULY 25, 2016

Nice post today on the Pipeliner CRM blog from that smart man Dan McDade of Pointclear about how you should not buy into the proposition that waiting for your prospects is the right sales strategy. The idea that sales people are helpless to go outbound and speak to prospects is very dangerous to your business.

PointClear 150

PointClear Outbound Inbound Study 150

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Tip: Discover their view of Content Marketing.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Targets Demand Generation 321

Pointclear

APRIL 6, 2017

The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. There is no strategy in their market approach.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do? It’s the nature of the business.

How To 195

How To Campaigns Outbound Email Marketing 195

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

Pointclear

FEBRUARY 11, 2014

The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org.

Trade Show 221

Trade Show Scale Marketing Direct Mail 221