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45 Top YouTube Channels for Marketing Professionals

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As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

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45 Top YouTube Channels for Marketing Professionals

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As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out! What more needs to be said?

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

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If you have yet to use YouTube in your professional life, this blog post is for you. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. Watch here 3. HR Whiplash! At HR Whiplash!,

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40 Marketing KPIs Your Team Needs to Track

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Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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5 Marketing Attribution Trends for B2B Marketers

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It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

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The ultimate guide to contractor management software with tips and benefits

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In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. CMS helps you better collaborate with contractors.