Remove Blog Remove Demand Generation Remove Face-to-face Remove Tools
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). What’s more, only 9% have and use the tools they need ( source ).

B2B 124
article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

article thumbnail

The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

article thumbnail

A LeadGen Marketing Year in Review: Are you Keeping Pace?

SBI Growth

Over the past year, there have been many great Marketing & Lead Generation blog posts. For your convenience I have referenced the blog post that dives into each best practice. I successfully calculate an ROI on my Lead Generation program ? I have given my team the tools to write great content ?

Marketing 297
article thumbnail

B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

Frank also noted that technical founders face an additional challenge in communicating effectively with their prospects. Frank acknowledged the rise of AI-generated content and the decline in content quality. We highlighted that YouTube is actually the second-most-used search engine and can be a valuable tool for business people.