SBI

MARCH 12, 2013

Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. Content marketing, as the practice is called, is a semi-automated mechanism that gives organizations the ability to extend their sales-reach—to keep in touch (i.e. Content-marketing is lead development.

Marketing 125

Marketing Distribution Sales Cycle Ideal Customer Profile 125

Gong.io

JANUARY 5, 2019

This sales methodology also works well in highly competitive markets. Marketing has to help prep your team by playing an active role in training your sellers on the market, buyer personas, pain points, and insights. If you don’t have a strong marketing capability, your message will likely be inconsistent and confusing.

Sales Methodology 131

Sales Methodology How To Inbound Lead Rank 131

SBI

OCTOBER 16, 2012

Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 will host the Sales & Marketing 2.0 A close examination of the agenda indeed reveals that the two day event will be packed with presentations and discussions about many elements of the big-data/social-selling eco-system. Sales & Marketing.

Conference 131

Conference Social Selling Data Marketing 131

SBI

JUNE 11, 2013

Fast growing companies need to hire more people, open new offices, and acquire additional hardware, software and services. With cfMAPP fully integrated into Salesforce, your reps can quickly get local knowledge to convince prospects about your geographic strength in their markets. You can do that with the tools in today’s blog.

Ideal Customer Profile 111

Ideal Customer Profile Revenue Company Decision Maker 111

The ROI Guy

SEPTEMBER 20, 2010

In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how today's successful best practices are so different than those of years past. Technology solutions were new and exciting, and sales lived on the cutting edge of technology.

Marketing 40

Marketing Vendor Solutions Selling B2B 40

SBI

JULY 16, 2013

You have the power in you to help your company generate a great deal more revenue than it is today without hiring new reps, and without introducing new products or entering new markets. Follow Nancy on Twitter @sellingtools or subscribe to her Sales Productivity blog. And you have five months to prepare for 2014.

Quota 135

Quota Revenue Forecasting Hiring 135

SBI

APRIL 30, 2013

Here are 3 tricks and tips for improving efficiency when it comes to creating opportunities: Use tools: Tools like Social Selling and Marketing Automation (to name just two) can increase the likelihood of contacting the right people at the right time—when they have the highest propensity to buy. Nancy can be reached at 916-596-3035.

Opportunity 123

Opportunity Closing Influencer Decision Maker 123

SBI

FEBRUARY 5, 2013

You can read articles, blogs, books, and white papers from the best and the brightest experts in the industry. The second set of five declarations will be posted in a follow-up blog post. 1. Marketing is Selling. Marketing and sales will (must) be collaborative and in alignment regarding metrics (i.e.

Webinar Metrics 137

Webinar Metrics Influencer Forecasting Decision Maker 137

SBI

JUNE 25, 2013

Gamification is just a fancy word for marketing tactics (specifically games and contests) that get people to engage with a company or a brand in a more personal, social way. No doubt, they discovered a marketing formula that was every bit as successful as their tasty snacks were. Nancy can be reached at 916-596-3035.

Hiring 122

Hiring InsideSales Incentives Incentive 122

SBI

OCTOBER 9, 2012

Freemium pricing models, where software vendors offer a free version of their software, are good examples of this in hands-on-the-wheel action. The idea is that the prospect will use the software, envision the solution track, experience the benefit, get emotionally attached, and then want more. Marketing Content.

Prospecting 120

Prospecting Infusion Software Software 120

SBI

NOVEMBER 13, 2012

She is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness, and the author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads. Among those folks are: Ardath Albee – Marketing Interactions.

Lead Management 114

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 114

Pointclear

FEBRUARY 23, 2018

Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in.

Sales Qualified Lead 100

Sales Qualified Lead Forecasting Outsourcing Services PointClear 100

Sales Hacker

APRIL 18, 2018

In the first blog of this series, we discussed why your deals tend to go sideways. Check out Ed Wal’s book on Solution Selling . To give you a little background about my role, I work with some of our largest enterprises that have fairly complex marketing programs and teams. What is ILPA? 1) Introduction.

Influencer 44

Influencer Meeting How To Prospecting 44

LeveragePoint

SEPTEMBER 7, 2018

Account-Based Marketing (ABM) can only fulfill its potential if it delivers consistent content that is useful for Account-Based Selling (ABS). The best B2B sales teams already utilize ABS, having realized that one-dimensional, product-centric selling is not enough. What would it mean if you got test results 4 hours earlier?”.

Account Based Marketing 22

Account Based Marketing Account Outsourcing Services Marketing 22

SBI

OCTOBER 23, 2012

As a sales and marketing expert myself, I know the importance of “the fundamentals” and look for good sources that reinforce them. As a VP of sales and marketing for major corporations like Biovail Pharmaceuticals Inc. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog. The Take-Away.

Sales Management 101

Sales Management Hiring Scale Pharmaceuticals 101

SBI

FEBRUARY 26, 2013

Online Marketing Materials. If managers can discover ‘product A’ materials are being delivered at a significantly higher rate than ‘product D’ materials it could uncover important trends that impact forecasts and indicate market trends. Subscribe to their blog here. suited to mobile reps despite who owns the equipment.

Collateral 115

Collateral Revelation Trends CRM 115

SBI

OCTOBER 2, 2012

Small companies are not suitable fit for large solutions and will therefore never buy them. Ideally, her marketing department would have pre-qualified the leads for suitability and this company is certainly big enough to have the resources (i.e. Had marketing pre-qualified the leads, I would not have been on the call list.

Sales Qualified Lead 123

Sales Qualified Lead Trade Show Enterprise Enterprise 123

SBI

AUGUST 14, 2012

And the market, along with your prospective clients, will show absolutely no mercy. The lead progression process is no longer (if it ever was) as simple as, “Marketing generates leads and Sales contacts them.” Which marketing strategy generates the highest quality leads? Today I will expand on lead progression.

Sales Cycle 111

Sales Cycle Marketing Qualified Lead Leads Exercises 111

SBI

FEBRUARY 12, 2013

This Thursday , I’ll be co-presenting on DocuSign ’s Webinar: 10 Ways to Utilize Social Selling in 2013 where you’ll learn 10 ways you can leverage social selling across your team. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog. Nancy can be reached at 916-596-3035.

Social Selling 135

Social Selling Scale Webinar Metrics Networking 135

Hubspot Sales

JUNE 22, 2018

Do you help with lowering cost of goods sold, increasing uptime of machinery, ensuring compliance, maximizing lead-to-customer conversion rates, lowering operating costs, or increasing market share? Pete : Of course, I would be remiss if I didn’t say that HubSpot’s sales software enables this.). Market Yourself to Prospects.

Buyer 110

Buyer Prospecting Top of Funnel Ideal Customer Profile 110

SBI

JULY 17, 2012

According to Marketing Sherpa, budgetary pricing is the number one piece of information that serious buyers seek from a website, even more so than information on product features. If they say “I want to make sure I can access the software without being online” answer “yes”(if that’s the case). Remember, they’ve done their research.

Buying Cycle 123

Buying Cycle Prospecting Lead Rank Vendor 123

SBI

DECEMBER 4, 2012

had a profound influence on business in general, and selling in particular. Letters, proposals, sales projections, and marketing materials could be created in far less time, with far greater creative flair and customization. And soon, PowerPoint became the 4 th application in Microsoft’s market-share dominating software suite.

Sales Tools 128

Sales Tools Tools VanillaSoft Call-back 128

SBI

JANUARY 8, 2013

The central question in today’s selling environment, and the very same question I pose in today’s blog is this, “what can we do to ensure that more of a rep’s time is spent in conversation with prospects?” Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog. What is consuming 65% of their time each day?

Customer 128

Customer Hiring Wireless Up-Sell 128

SBI

AUGUST 21, 2012

Autonomy simply became more prevalent, flexible, and even appropriate within an ever-globalizing market environment. ” This ‘Darwinian’ modification in the way reps sell was brought on by the transformation in not only how people buy, but when. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.

Vendor 120

Vendor Quota Account Tools 120

SBI

SEPTEMBER 18, 2012

You enthusiastically immerse yourself in the activities and efforts required to learn about and stay up-to-date on the ever-changing array of products, competitors, and market trends. A list of Marketing leads that need to be called. A list of Marketing leads that need to be called. An incoming lead routed to you for contact.

Ideal Customer Profile 125

Ideal Customer Profile Objections Prospecting Sales Qualified Lead 125

SBI

JUNE 26, 2012

Unfortunately, today – approximately 30 years after it was first introduced, SFA (now CRM) is often the only tool that a sales organization uses, ironically, with a surprising degree of market dominance. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog. Need I say more? What You Can Do.

Sales Tools 133

Sales Tools Revenue Tools Up-Sell 133

SBI

MARCH 19, 2013

ShadeTree Technology - Deliver the right voicemails, emails, and marketing material based on buyer profiles and sales stage. As President of Smart Selling Tools , she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

SBI

AUGUST 21, 2012

y simply became more prevalent, flexible, and even appropriate within anever-globalizing market environment. ” This ‘Darwinian’ modification in the way reps sell was brought on by the transformation in not only how people buy, but when. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.

Vendor 108

Vendor Quota Account Incentives 108

SalesLoft

OCTOBER 9, 2012

Selling has changed dramatically over the years & Mike’s changed right there with it as a thought leader. Here Mike takes an emotional approach to sell that is relevant and unlike anything else on the market. Solution Selling (Mike Bosworth). The Challenger Sale (Matthew Dixon, Brent Adamson).

Lead Rank 52

Lead Rank Cold Calling eBook Up-Sell 52

SBI

SEPTEMBER 4, 2012

Mike offers suggestions on many weapons including social media, email, digital marketing, and content. As President of Smart Selling Tools , she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools. Nancy can be reached at 916-596-3035.

Revenue 101

Revenue Handbook Face-to-face Penetration 101

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Sage 67

Sage Lead Rank Remedy Microsoft 67

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

ROI 40

ROI Social Media Decision Maker Survey 40

Tony Hughes

FEBRUARY 22, 2018

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Challenger Selling is somewhat of a remix of recurring themes which renders Solution Selling, Strategic Selling, BattlePlan, Insight Selling and Consultative Selling absolutely more valid than ever.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

SBI Growth

AUGUST 28, 2012

If your next sales leader candidate has 15 years of software sales experience, does it really matter if he was able to sell an on premise enterprise system to a customer in 2002? Great candidates can tell you: What problems their market has. In the study, they found 75% of solutions selling implementations fail.

Hiring 267

Hiring Buyer Persona Solutions Selling Buyer 267

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account-Based Selling / Sales Development. Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. AB Testing. Account-Based Everything / Revenue. Account Development Representative.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99