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A Guide to Marketing Automation

Zoominfo

According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment 20 Sales and Marketing Alignment Statistics. Invest in training. Prioritize Data Hygiene.

Marketing 246
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Ramping Sales Productivity In A Virtual World

SalesHood

This blog is written by Mark Siciliano from DemandBase. I’m what they call seasoned), I’ve been very lucky to lead or work with many fantastic sales productivity leaders & teams; Oracle, Marketo and [ ] The post Ramping Sales Productivity In A Virtual World appeared first on SalesHood.

Oracle 52
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Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Read the insightful article here.

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A Guide to Marketing Automation

Zoominfo

According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Professional training may seem pricey, but ultimately, this step will save your organization in the long run. Luckily, most vendors offer training as a part of your original investment.

Marketing 113
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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

They will also provide co-marketing resources, shared training and development resources, and certifications. Marketo focuses their partner program around providing strong sales and marketing support. All but a handful of SaaS partner programs provide some form of sales training, although only half provide hands-on sales support.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads.

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From the Soccer Field to the Business World, Adobe’s Tracey Landstrom Likes to Go for the Goal

Chorus.ai

The ability to make the most of opportunities when they present themselves has helped shaped Tracey’s career, leading to her Customer Success Manager role for Marketo , a sub-brand of Adobe, that delivers SaaS-based automation tools for marketing tasks and engagement. So, I started looking elsewhere.”

Marketo 68