DiscoverOrg Sales

APRIL 19, 2018

In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities. While cloud migration is a hot topic with many IT teams, they struggle with problems like controlling cloud consumption costs or mitigating security risks. But don’t forget about your sales territory plan.

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Territories Outsourcing Services Ideal Customer Profile Buyer 181

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

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Account Based Marketing Account Software Software 89

Zoominfo

OCTOBER 8, 2019

Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. Hot-button topics. Include notes about sensitive topics that your team should handle carefully when talking to the prospect. Let’s get into it! What is a Customer Insight Report?

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Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Zoominfo

JULY 3, 2020

This is particularly useful when it comes to account-based marketing (ABM). While most companies put the onus on firmographics and demographics, technographics are the third arm of the ABM triangle. Think about it this way: You want to get a birthday present for a close friend. But so do a lot of people.

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Data Account Based Marketing Demographics Campaigns 100

Zoominfo

OCTOBER 8, 2019

Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. Hot-button topics These should be peppered throughout the document. Include notes about sensitive topics that your team should handle carefully when talking to the prospect. Let’s get into it!

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Report Ideal Customer Profile Decision Maker Account Based Marketing 130

DiscoverOrg Sales

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? This topic itself deserves its own interview! Check it out!

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Zoominfo

MAY 11, 2020

While cloud migration is a hot topic with many IT teams, they struggle with problems like controlling cloud consumption costs or mitigating security risks. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to win. These pain points represent an opportunity in the IT market.

Territories 100

Territories Outsourcing Services Buyer Ideal Customer Profile 100

Sales Hacker

SEPTEMBER 29, 2023

SEO is a hot topic with the advances of AI and its inevitable impact. As Nicole Wojno-Smith (VP of Marketing, Tackle – Series C)expresses, “there’s never not going to be a need to educate buyers – own your search terms and find a way to build content in a way that engages across all the channels your buyers live in.”

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Top of Funnel Marketing Ideal Customer Profile Channels 100

Emissary

OCTOBER 19, 2021

An account based marketing (ABM) approach can be the best technique in working with your finance clients. ABM is a viable approach that means higher ROI. How Does ABM Work? With ABM, the messaging is absolutely personalized for the client and actual contact person, not just the industry or a wider market. Build personas.

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Account Based Marketing Account Marketing Company 52

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. We are very proud to be recognized by SIIA’s CODiE Awards for our leadership in both ABM and Sales & Marketing Intelligence.”.

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Account Based Marketing Engineering Ideal Customer Profile Account 50

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years. What are the benefits of aligning around ABM?

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Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

Allego

FEBRUARY 7, 2019

We’re pleased to feature this guest blog by our partner, Campaign Stars. In this article, they discuss the importance of ensuring sales teams effectively articulate the right messaging and ABM strategy throughout the sales cycle. This blog was originally posted on Campaign Stars’blog.

Prospecting 54

Prospecting Account Based Marketing Face-to-face Buyer Persona 54

Vengreso

MARCH 12, 2018

Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. I’ve identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps I talk to every day. Do you know the 3 tiers of #ABM #ABS? KurtShaver Click To Tweet.

Account Based Marketing 72

Account Based Marketing Account LinkedIn Vendor 72

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

JANUARY 31, 2020

Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution is a SaaS-based platform that provides technology vendors with the most active accounts and prospects researching technologies in their market. Blog Article. Director of Corporate Marketing and Content Development. 617-431-9371.

Engineering 74

Engineering Territories Opportunity Intent 74

A Sales Guy

DECEMBER 15, 2016

ABM, Account Based Marketing, we’ve all heard about it. (If ABM is a legitimate element of a 21st Century selling organization. Therefore, I asked Brandon Redlinger, Director of Growth at Engagio to break down some solid, best practices that could be leveraged today to create solid outcomes in your ABM efforts.

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Account Based Marketing Account Lead Rank Pipeline 60

Emissary

NOVEMBER 4, 2021

In addition, join social media groups and discussion threads to look for tone and topics that encourage engagement. Other elements of your marketing motions that can be verticalized include: ABM. Build a one-to-many ABM campaign aimed at a vertical. Attend trade shows to look for common themes and identify business issues.

Marketing 52

Marketing Strategy Collateral Case Study 52

Velocify

JULY 12, 2017

On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Sales has been targeting contacts at key accounts for decades. 1) Who would you love to have as a client?

Account Based Marketing 40

Account Based Marketing Top of Funnel Ideal Customer Profile Account 40

PandaDoc

AUGUST 16, 2022

He uses his past sales experiences to create bite-sized video content that brings humor to what would otherwise be boring sales topics. Belal’s been featured on 30 Minutes to President’s Club , ABM Conversations , and The Customer Engagement Lab. And even though this post is about LinkedIn, his TikTok is worth checking out.

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LinkedIn Cold Calling Hiring Enterprise 52

Hubspot Sales

JANUARY 17, 2018

Host: Anthony Iannarino, entrepreneur, sales coach, and founder of The Sales Blog. The topics run the gamut from social selling and sales automation to balancing your priorities and eliminating excuses. Most of the episodes are inspired by Zig Ziglar’s philosophy; however, they’re not explicitly focused on sales topics.

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Scale Sage Lead Rank Lead Scoring 145

Hubspot Sales

JULY 9, 2018

Has your prospect written for their company blog? Do you have any other posts to share on the topic? ”. If you’re trying to catch the attention of a specific company, consider account-based marketing (ABM). View the author page. View their author bio and check for “contact me” information. Tips to Attract a Specific Company.

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Account Based Marketing How To Sales Qualified Lead Twitter 104

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Zoominfo

AUGUST 30, 2023

Intent data is a type of market intelligence that shows which leads or accounts are actively researching topics related to your business. When research on a particular topic is higher than usual, the account “spikes” on those topics. Often, businesses will use bidstream data as their third-party data source.

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Intent Data Intent Intent Signal Lead Rank 147

LeveragePoint

OCTOBER 5, 2018

For many marketing teams, Account-Based Marketing (ABM) is at the top of their priority list. Marketing professionals, knowing they can’t close deals on their own, understand that Account-Based Selling (ABS) is necessary to execute effectively on ABM. It’s a legitimate question to ask as marketing leadership sets next year’s goals.

Account Based Marketing 20

Account Based Marketing Account Case Study Marketing 20

Sales and Marketing Management

MAY 14, 2018

Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. There are many articles on this topic.

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Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. The Blogging Millionaire. 1. This Old Marketing Podcast. Listen here.

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Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

MAY 21, 2021

When research on a particular topic is higher than usual, the account spikes on those topics. Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. Of course, it’s hard to act on raw data.

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Intent Data Intent Lead Rank Data 130

Emissary

JULY 1, 2022

[Updated in July 2022] With so many ABM companies out there, it can be hard to keep track of each platform’s features, benefits, and shortcomings. So who are the key names to know in the ABM space today, and what features do they offer? Here’s an overview of today’s top ABM companies and what you need to know about each.

Account Based Marketing 52

Account Based Marketing Company Lead Rank Ideal Customer Profile 52

Zoominfo

JULY 14, 2023

Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers. Paid search advertising Paid search advertising targets potential customers while they are browsing the web for topics related to your business.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Gong.io

FEBRUARY 12, 2019

Looking for a list of the BEST sales blogs to read in 2019? If you want to level up your sales game, your best bet is to read the best sales blogs the pros are learning from. If you don’t see your favorite sales blog listed below, be sure to write a comment. The 18 Best Sales Blogs. FOLLOW THIS SALES BLOG.

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Hiring Hubspot Inbound SalesForce 133

Zoominfo

NOVEMBER 8, 2021

What topics are trending in your targeted region? This can help inform everything from your ABM approach to your content strategy and your sales engagement plans. ZoomInfo MarketingOS Finally, ABM with data you can trust. Do they prefer blogs and webinars over press releases and whitepapers? Intent data.

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Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Zoominfo

AUGUST 29, 2019

One had an experience in which she had asked a vendor to speak to very specific topics and solutions, but he ended up giving a very generic pitch during the presentation. If you’re executing account-based sales development (ABSD) or your marketing team is doing account-based marketing (ABM), this is especially bad form.

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Account Based Marketing Referrals How To Decision Maker 199

Zoominfo

DECEMBER 20, 2019

We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. Before you write another blog post, read this.” Idea for [topic the prospect cares about]”. The post B2B Cold Email Subject Lines: What’s Hot, What’s Not appeared first on ZoomInfo Blog.

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B2B Hubspot Marketo Account Based Marketing 243

Lead411

FEBRUARY 9, 2024

Ten of the best B2B database providers will be examined in this blog post, with special attention paid to their features, costs, and potential benefits for your company. Frequently asked topics such as “Are there free options?” Can B2B database providers help with account-based marketing (ABM)?

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B2B Account Based Marketing Lead Rank Lead Scoring 52

InsightSquared

MAY 21, 2019

Some session topics include, “A CROs View of the Ultimate Sales Ops Partner,” “The Top 5 Traits of High Performing ABM Organizations,” “Balancing the Overlap Between Business Functions and Revenue Operations,” and “The State of Coaching in Sales.”

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Revenue Account Based Marketing Hotels Conference 12

LeveragePoint

SEPTEMBER 21, 2018

Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). Part 1 of this blog series focused on Value Propositions as the most important piece of content for B2B Account-Based Selling. ABS in the best B2B commercial organizations is deployed effectively by using Value Propositions.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20

Zoominfo

DECEMBER 20, 2019

” We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople. Before you write another blog post, read this.” Idea for [topic the prospect cares about]” “Find out where they went to school. We’ll go ahead and assume the answer is “no.”

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B2B Hubspot Marketo Account Based Marketing 130