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How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series

Showpad

“Event-based marketing used to be huge. That’s Connor Fassnacht , Digital Marketing Lead for the Americas at Corian® Design , a DuPont Company. He’s talking about the shift in buyer behavior we’ve seen over the past decade. . Individually, each sales rep is looking at around 5 or 6% of a buyer’s time. Not so much.

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MindTickle Partnerships Add Firepower to Customers’ Vertical GTM Strategy

Mindtickle

Broadly speaking, partners enrich our market-leading offering, complementing the robust MindTickle platform with the extra muscle needed to drive revenue growth faster and foster a culture of sales readiness for our customers. Some partnerships add to this by making it possible for MindTickle to offer an even greater go-to-market value.

Strategy 105
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Are You Marketing Meat and Potatoes or Baked Alaska?

Increase Sales

Listen or read the marketing messages of many small businesses and most of them sound the same, look the same, feel the same and potentially taste the same. Too often those in sales fail to remember the goal of marketing is to attraction attention and begin to build a relationship. Meat and potato messages rarely attract attention.

Marketing 126
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MedTech sales – the declining advantage of superior technology

Sales Training Connection

Specifically, regarding, the medical technology market, the BCG report emphasizes – “MedTech companies, like all health-care operators, will be assessed on their ability to deliver value to patients and providers, rather than just superior technology. All sales, to all buyers, will be viewed through an economic lens. .

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Medical device sales – the sales process is changing

Sales Training Connection

being the largest market. . However, all isn’t rosy; the medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and increasingly regulations. Health care reforms in the U.S. Worldwide sales for 2011 are estimated to be more $300 billion in 2011 with the U.S.

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Medical sales – selling new technologies to physicians

Sales Training Connection

And when the product is a new technology that is significantly different from others on the market, the level can be particularly high. Early adopters are a small special breed of buyers driven by a unique set of professional and personal needs that are not representative of the general population of physicians. Selling to physicians.

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Mindtickle Partnerships Add Firepower to Customers’ Vertical GTM Strategy

Mindtickle

Broadly speaking, partners enrich our market-leading offering, complementing the robust Mindtickle platform with the extra muscle needed to drive revenue growth faster and foster a culture of sales readiness for our customers. Some partnerships add to this by making it possible for Mindtickle to offer an even greater go-to-market value.