How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series
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JUNE 20, 2022
“Event-based marketing used to be huge. That’s Connor Fassnacht , Digital Marketing Lead for the Americas at Corian® Design , a DuPont Company. He’s talking about the shift in buyer behavior we’ve seen over the past decade. . Individually, each sales rep is looking at around 5 or 6% of a buyer’s time. Not so much.
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