Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JUNE 14, 2022

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. “If you click on my ad, I can pixel you and provide related content, so hopefully you’ll consume more and build trust with us.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Strategies like outbound campaigns and list building would have been ineffective. Platforms like Substack and Patreon allow consumers to connect and support creators through subscriptions.

Media 72

Media Company Distribution How To 72

Pipeline

APRIL 1, 2024

It’s time-consuming and leaves a lot of room for error. To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation. Research shows 68% effectiveness in B2B demand generation. Worst part? Start with a 14-day free trial !

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

BuzzBoard

FEBRUARY 26, 2024

This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!! Customer) Integrating BuzzBoard to your CRM and other Martech can elevate your sales and demand generation teams while driving top-of-funnel scoring from using an exhaustive source of data set.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

Zoominfo

DECEMBER 7, 2017

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. If you don’t have in-house resources, work with a sales and marketing intelligence tool. Time your campaigns.

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

The Pipeline

APRIL 27, 2011

In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Demand Generation. Sales Tool. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication.

Pipeline 223

Pipeline Cold Calling Compensation Hiring 223

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

The Pipeline

APRIL 8, 2011

This is the first step of a campaign – investment is high and the immediate returns may be low, but remember, this is an integral part in building a population of consumers who not only know about you, but absolutely love your deals. Perform surveys, organize a focus group, and gain any amount of REAL consumer data.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

Apptivo

FEBRUARY 1, 2023

With correct tools that provide full visibility of their sales pipeline it is easy to identify prospects that have the most probability to convert. By giving everyone a chance to share their thoughts and suggestions, your sales pipeline will become a more useful tool for teamwork, communication, and project management.

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. About Shannon Bryant.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The Pipeline

APRIL 1, 2011

Take the Long View - See it as a Campaign: Accept that it is going to take multiple messages to get a call back. So plan to make it a campaign. I like the idea of making a campaign out of it. Demand Generation. Sales Tool. Selling to Consumers. Just don’t ramble. Reply to this comment. Tom Amidon.

Pipeline 223

Pipeline Twitter Call-back Cold Calling 223

The Pipeline

JUNE 3, 2011

Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Demand Generation. Sales Tool. Selling to Consumers. Go ahead, do it, its good for you and your sales! click here now! Prospecting via email can be wildly rewarding, or incredibly frustrating.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

The Pipeline

JUNE 17, 2011

I am totally aghast at companies that think that their social media campaign is going to be the answer to ALL of their sales issues. Social media is a great tool in the sales rep’s arsenal BUT it must be combined with basic and fundamental sales smarts. Demand Generation. Sales Tool. Selling to Consumers.

Pipeline 240

Pipeline Cold Calling Twitter Social Media 240

The Pipeline

MAY 13, 2011

Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. Demand Generation.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

MARCH 26, 2011

From content creation, to repurposing content, to fully understanding the difference between just executing a drip campaign, to complete nurturing. Demand Generation. Sales Tool. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Zoominfo

NOVEMBER 14, 2023

The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights. Removing Friction From the Funnel Compared with smaller, less strategic campaign approaches, ABM can seem expensive and time-consuming.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

MARCH 21, 2023

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

The Pipeline

NOVEMBER 28, 2011

They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Demand Generation. Sales Tool. Selling to Consumers. Reminded me of the debate between Sales 2.0 Book Notice. Book Review. Cold calling.

Buyer 219

Buyer Pipeline Twitter Hiring 219

SBI

NOVEMBER 12, 2019

While we may call most of our campaign activities “demand generation,” does anyone really believe that marketing alone can create demand for a complex 6- or 7-figure solution? Understand the difference between tools that help me vs. solutions that impact everyone.

Revenue 93

Revenue Top of Funnel Demand Generation Agencies Demand Generation 93

Hubspot Sales

AUGUST 21, 2023

Once you’ve collected this data, you can base your larger campaigns on these successful insights. Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Understand your buyer’s journey.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

JUNE 11, 2020

One of the most popular ways to achieve this is to create relevant content for the prospect to consume. It’s a tried-and-true strategy that targets a set of prospects by building outbound email and call campaigns. the tools you pick or the first hires you make). The most important tool for an inbound strategy is your website.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

MARCH 2, 2020

The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. It is a classic book you’ll reference throughout your career.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Every account management team should be using one of these tools. We’re not getting enough out of these tools and using more automations. I realize now how fortunate I was.

Scale 63

Scale Intent Data Outsourcing Services Direct Mail 63

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Every account management team should be using one of these tools. We’re not getting enough out of these tools and using more automations. I realize now how fortunate I was.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Highspot

AUGUST 18, 2020

A study from Microsoft points out that the average attention span of consumers is about eight seconds. Think about how you’d like your users to behave after consuming each piece of content. Use the right tools. This isn’t great news for marketers, as eight seconds is not long enough for a specific message to sink in.

Top of Funnel 69

Top of Funnel Revenue Buyer Persona How To 69

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Rob Jeppsen said it best at our Sales Hacker Lounge (took place during Dreamforce): “A fool with a tool is still a fool.”.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Tony Hughes

MARCH 13, 2018

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Multi-step email and outreach campaigns. Shock and awe campaigning is just insight driven or challenger driven sales and marketing on steroids.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63