Remove Channels Remove Coaching Remove Conversion Remove Demand Generation
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Like a football coach going into a game, you start with the baseline plan. Success probability increases by 2X.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking. Some events are incorporating a dedicated Slack channel to make the conversation more manageable and meaningful.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Candid, off-the-record conversations — no recordings here. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

Media 71
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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

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Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing.

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Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

Virtual Coaching and Reinforcement Programs : Capitalize on the “check-in” calls your sales leadership are doing with their sales professionals to not only hold them accountable but to, equally important, provide coaching. So get started now with a strategy for how you will capitalize on it, whether it is face-to-face or virtual.

Revenue 56
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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission — and what should replace them.