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Go through the motions

Sales 2.0

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). For higher end consultative selling I would recommend a cadence along these lines.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

Consider this: nearly half (45%) of sales professionals get leads on social media, more than any other channel. When asked which channel offers the highest-quality leads, social media and referrals were tied for first place. So, the question now becomes: how can I build credibility further? More buyers will want to try before they buy.

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Navigating the New Email Landscape: Leverage Digital Sales Rooms and Conversation Intelligence to Enhance Seller Effectiveness

Allego

With an information-rich environment, buyers can choose the level of detail they desire at any given moment, allowing them to cater their research to their current needs and desires. Independent research: Buyers no longer require live interactions with sellers to gather information.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

These are based on market research and real data about your existing customers. This foundational research provides a macro-level understanding of the landscape in which your organization operates. Analyze the data collected from surveys, interviews, and market research. And “How did our products/services meet your needs?”

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6 Consultative Selling Techniques to Close More Deals

Highspot

For dyed-in-the-wool, traditional sales reps, consultative selling can sometimes seem intimidating at first. This should come as no surprise, especially when you consider consultative selling takes the “normal” sales process and, for all intents and purposes, turns it on its head. What Is Consultative Selling?

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6 Effective B2B Sales Approaches You Must Incorporate Today

Salesmate

Once you get the referral, use social media channels to connect with the potential prospect. So, for that, an in-depth research is needed. The consultative selling sales approach. This sales approach emphasizes on, acting as a consultant to a potential prospect. – Bob Burg. – Richard Branson.

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