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How to quickly build a robust Email Channel to reach Decision Makers

eGrabber

LinkedIn is one of the best places to find decision makers in your targeted companies. There are millions of decision makers on LinkedIn and as a business development professional, if you want to leverage this opportunity, you should reach decision makers at the right time with the right message.

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How to Leverage Back-channel Marketing to Engage Non-responsive Decision Maker Targets

eGrabber

In today’s world, the B2B decision maker targets receive a lot of spamy emails from reps multiple times a day. Decision makers can easily spot a cold-email and instinctively put their finger on the delete key. But when a decision maker gets an email from an internal employee, their mindset is different.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

If sales and marketing haven’t worked closely together in the past, then the crawl phase is a great opportunity to build more structural alignment. Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content.

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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. World Class Approach.

Promotion 317
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

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Don Kent and My 8 Reasons For Inaccurate Sales Forecasts

Understanding the Sales Force

When I was growing up in the 1960’s, I watched meteorologist Don Kent give his weather forecasts on WBZ channel 4 in Boston. Excited about an opportunity, but wrong. It harkened me back to the good old days before the incredible weather technology we have now. Excited, but wrong. It’s the salespeople.