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Expert Interview: Nancy Sperry on Channel Partner Enablement

Allego

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

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How to Build – and Maintain – a Healthy Channel Ecosystem

Allbound

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. But what does it really mean? Empower your ecosystem.

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How to Adapt & Succeed When Pivoting to an Inside Sales Strategy

Sales Hacker

Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. Develop a Multi-channel Communication Strategy. A multi-channel communication strategy is exactly what it sounds like — using more than one communication channel to speak with and engage potential customers.

Pivotal 79
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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment. The rest reported improvement.

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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

The same also applies to social media and your website, among other channels. Data-driven marketing personalization also makes your prospects feel special. CRMs can play a pivotal role in shaping your marketing approach and driving personalization. And this can make all the difference when it comes to conversion rates.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors.