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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Epicor, for example, has long been a steady force in the enterprise software world as a focused player. Sales processes should also be discrete, utilizing a clear playbook on actionable steps and marketing collateral that demonstrates success in head-to-head pitches.

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Using Sales Conversations to Find Product-Market Fit

Sales Hacker

The days of building a point solution in uncharted territory are over. Software markets have matured to a point that every viable category has multiple solid competitors and any new markets get commoditized quickly. They had a sales/success team, basic sales collateral, and an initial process to build from. We were a vitamin.

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Sales Enablement vs. Sales Operations

Showpad

Setting territory structure. A sales enablement strategy consists of an impactful onboarding program, training content, buyer-facing marketing collateral that addresses leads at various stages in the buyer journey and performance analysis to identify and resolve gaps across the salesforce. Developing sales and revenue strategy.

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7 Tips for Retaining Your Best Salesperson

Growbots

Changing your compensation structure or rezoning your territories should only be done with extreme caution. So it’s important to equip your salespeople with the tools and software they need to perform at their highest levels – whether that’s an iPad to take on in-person meetings or CRM software where they can track and follow-up on leads.

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CPQ and the Digitalization of Selling

Cincom Smart Selling

Configure Price and Quotation (CPQ) software is front and center in the digitalization of the selling and buying processes. In 2018, we are decades removed from the shoeshine, plaid suit, risqué joke and flashy car loaded down with three ring binders of sales collateral. Believe me, Willy Loman really did die. Here’s an example.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On Software. Transform your marketing & sales results with marketing automation, territory optimization, mobile learning, sales enablement, configure price quote and incentive compensation management, all in one suite, all in Salesforce with CallidusCloud. Seismic Software ToolSkool. ActonSoftware. Bloomfire ToolSkool.

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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

With visibility into just which content your qualified leads are accessing, marketers can provide salespeople with additional content and collateral that matches buyer activity to help keep the momentum toward purchase moving along. Marketing automation software generates the data marketers need to provide new levels of support to sales.

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