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SMEI
JANUARY 5, 2024
In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.
Zoominfo
DECEMBER 19, 2018
As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!
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Nutshell
APRIL 21, 2023
Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). By measuring campaign effectiveness, companies can stay on top and rest easy knowing they’re boosting their marketing strategy’s success.
Zoominfo
OCTOBER 5, 2021
As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.
Zoominfo
AUGUST 14, 2018
Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors.
Smooth Sale
SEPTEMBER 27, 2021
Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.
Smooth Sale
MAY 15, 2023
For instance, web designers need to establish what distinguishes their work from others – such as which software or approach to customer service sets them apart. Companies gain access to new markets, target different customer segments, or develop cost-cutting solutions when joining forces with another company.
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