What is the psychology of sales and why is it important? Study behavior to close more deals
PandaDoc
MAY 13, 2024
You want friendly sales reps and customer service professionals, not robots. Cialdini rightly states that a common tool to help us make up our minds is to seek out the perspectives of others. It’s why 76% of customers religiously read online reviews while searching for businesses. That’s the power of social proof.
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