Sales and Marketing Management

FEBRUARY 17, 2022

With the ability to interact and empathize with clients directly, customer service tools can go even further. The post Why Sales Teams Should Implement Empathetic AI for Successful Client Retention appeared first on Sales & Marketing Management.

Retention 302

Retention Customer Service Tools Sales 302

SBI Growth

MARCH 31, 2020

Going into 2020, Market Leaders were already counting on the majority of their revenue coming from their existing customer base. Most companies build their 2020 Revenue plans on an assumption of GDP growth, and this assumption has shifted.

Retention 401

Retention Customer Revenue Marketing 401

SBI Growth

APRIL 17, 2020

Appointing a Chief Customer Officer Who Owns the Retention Number. Corporate leaders around the world are all reacting to the tragic events and economic impact of the past few months. In order to weather the storm and come out on top.

Retention 214

Retention Customer Webinar Metrics Survey 214

SBI Growth

MARCH 27, 2020

It costs seven times more to attract new customers than it does to retain existing ones. Research also shows that a 5% increase in customer retention can generate up to 125% in profits. Given the current economic conditions, customer retention is.

Retention 259

Retention Customer Research LinkedIn 259

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn 173

Churn Retention Data Customer 173

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Start by considering your ideal customer’s needs and pain points.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Sales and Marketing Management

JUNE 8, 2022

Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators? The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management.

Customer 374

Customer How To Retention Marketing 374

Sales and Marketing Management

MARCH 4, 2018

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. Put your whole team in a customer-facing role. What to do?

Customer Service 286

Customer Service Retention Hiring Account 286

Babette Ten Haken

AUGUST 23, 2018

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract.

Retention 154

Retention Customer Revelation Loyalty 154

Alice Heiman

MAY 25, 2023

What if you could keep your customers for years and continue to grow with them? What if everyone in your company was responsible for customer retention? When a culture of caring permeates your company everyone takes responsibility for the customer’s success and helps to solve for customers so they buy – sales.

Scale 69

Scale Retention Hiring Customer 69

Understanding the Sales Force

JULY 6, 2022

As we wade deeper into recession, you will certainly agree that there are two things you must not lose: Customers/Clients. While there were no surprises to these lists of reasons, I think there is a more pervasive reason that is not represented on the lists created by marketers and recruiters: Good/Great Salespeople.

Retention 193

Retention Customer Hubspot Compensation 193

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Retention 130

Retention Churn Customer Lead Rank 130

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate?

Churn 130

Churn Retention Data Customer 130

Alice Heiman

APRIL 14, 2021

Attract New Customers. More often than not , sales and marketing efforts are centered around customer acquisition. But by focusing only on getting new customers , businesses may not be optimizing the customer experience for their current ones. So why not focus on customer retention? .

Retention 143

Retention Account Customer Referrals 143

Babette Ten Haken

SEPTEMBER 24, 2018

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? Yes, I know.

Ideal Customer Profile 221

Ideal Customer Profile Retention Strategy SME 221

Pipeliner

OCTOBER 27, 2021

In sales, there’s a well-known cliché that states, “It costs five times more to acquire a new customer than it does to retain one,” and while that number may fluctuate depending on the industry you’re in, retaining customers is indeed easier than finding new ones. Turn feedback into action.

Retention 96

Retention Customer Analytics Churn 96

SBI Growth

SEPTEMBER 12, 2020

With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.

Ideal Customer Profile 374

Ideal Customer Profile Customer Marketing Education 374

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Nimble - Sales

SEPTEMBER 17, 2019

Whether you’re running a multinational agency or a small local business, you must have wondered how to properly retain your customers in the long run. Highly successful businesses understand the significant difference between customer acquisition and customer retention. When you focus on your […].

Retention 105

Retention Strategy Customer Marketing 105

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Retention 100

Retention Churn Customer Lead Rank 100

Nutshell

DECEMBER 21, 2022

In other words, the things a sales rep needs to know to attract new customers. Smart salespeople know that the initial sale is small potatoes compared to the numerous sales they can make in the future if they learn to retain their current customers. So today, we’re diving deep into the world of customer retention.

Retention 71

Retention Outsourcing Services Buyer Customer 71

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They can be instrumental in accelerating revenue generation and fostering customer relationships. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

SBI Growth

AUGUST 29, 2020

In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. How has your company adapted to the new demands of the market? Many have been turning to AI and automation for an optimized experience.

Ideal Customer Profile 303

Ideal Customer Profile Customer Marketing Company 303

Smooth Sale

JUNE 22, 2022

Attract the Right Job or Clientele: Can You Improve Client Retention? Companies employing sales representatives are typically on the lookout for how to improve client retention. So how can you improve client retention? Occasionally, everyone experiences the need for customer support. Photo by Geralt via Pixabay.

Retention 78

Retention Hiring Networking Software 78

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. Think about it.

Retention 98

Retention Exercises Customer Relationals 98

Product Management University

MARCH 14, 2023

One View of the Customer. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems.

Customer 98

Customer Marketing Retention B2B 98

BuzzBoard

JANUARY 8, 2024

Elevating customer engagement within this landscape requires more than just transactions—it demands a personalized touch that resonates deeply with every small business individually and connects back to the local community they serve and thrive in. This ensures that customers receive content that is relevant and engaging at any given moment.

Customer 104

Customer Loyalty Small Business Small Business 104

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customer 120

Customer Face-to-face Margin Revenue 120

Babette Ten Haken

JULY 9, 2020

It just could be that client retention folks are the best salespeople in your company. Professionals involved in the post-sale care and feeding of newly-acquired customers. Also, the people who directly answer client questions throughout that customer’s life cycle. Client retention professionals course-correct clients.

Retention 114

Retention Company Commission Churn 114

Crunchbase

DECEMBER 28, 2021

As your business grows, you’ll undoubtedly need to bring new customers to your website and get them to make their first purchases. But while every business must focus on acquiring new customers from their target audience, customer retention gradually assumes an even more important role when it comes to marketing and brand identity.

Retention 52

Retention Strategy Customer Top of Funnel 52

Babette Ten Haken

MARCH 28, 2019

Each of us has a customer retention superpower. And our unique qualities, actions, beliefs and behaviors keep customers glued to our sides, year after year. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. What are yours?

Retention 72

Retention Ideal Customer Profile Customer SME 72

SBI Growth

JULY 25, 2020

With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers.

Software 305

Software Software Customer Retention 305

Partners in Excellence

MARCH 1, 2022

Ask any sales leaders, particularly those in SaaS based sales approaches, retention and growth in current customers is critical. We look at Cost Of Customer Acquisition, learning it is much less expensive to retain and grow a current customer than it is to acquire new customers. Sales Person Acquisition Cost?

Retention 67

Retention Churn Lead Rank Lead Scoring 67