Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. We took that feedback to heart and got to work.

Data 261

Data Ideal Customer Profile Policies Networking 261

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit.

Data 251

Data B2B Churn Buyer Persona 251

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

Objections 52

Objections Data Ideal Customer Profile Marketing 52

BuzzBoard

NOVEMBER 30, 2023

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Sales and Marketing Management

JANUARY 4, 2024

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message.

Marketing 177

Marketing How To Revenue Data 177

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. With ZoomInfo enabling Amazon S3 automation, we now receive ZoomInfo’s updated and enriched data every three hours. For many teams, managing data quality remains an obstacle that demands significant staff time.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Appbuddy

DECEMBER 22, 2022

But that information won’t help you drive sales and marketing leads if you can’t trust it. This in mind, it’s no surprise that some companies estimate they lose over 10 percent of their annual revenue due to poor data quality —and that doesn’t even factor in the stress that bad data causes their team. They need a tool to help.

Data 52

Data Ideal Customer Profile Tools Customer 52

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? What Sales Reps Say About Their CRM [New Data] Before you get suspicious, we get it.

Data 90

Data Tools Closing Hubspot 90

Pipeliner

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These advanced tools are not just reshaping the scriptwriting process. Are providing marketers with an innovative approach to scriptwriting.

Video 52

Video Tools Marketing Infusion 52

The Digital Sales Institute

APRIL 26, 2023

Data visualization for sales and marketing provide insights right in step with the rise of big data. More and more companies are using visualization tools and techniques to communicate the insights they receive from data analysis around customer profiles, customer product mix, trends, geographical locations etc.

Data 52

Data Marketing Analytics Ideal Customer Profile 52

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

MAY 25, 2022

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Nutshell

FEBRUARY 22, 2023

Even so, there’s still such a thing as sales automation, where you use digital tools to automatically perform routine sales tasks for you so you can spend your time working on other things. In fact, there are quite a few sales automation tools out there. Learn more about each tool below!

Sales Automation 87

Sales Automation Tools Hubspot SalesForce 87

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” However, considering the present and future landscape, adhering only to surface-level efforts is rarely useful.

Small Business 105

Small Business Small Business Tools Prospecting 105

BuzzBoard

FEBRUARY 23, 2024

Taking Effective Steps to Differentiate your Digital Marketing Agency for Small Businesses In the competitive world of digital marketing, setting your agency apart can be a significant challenge. Social media marketing is one of the most effective tools at your disposal.

Social Media 52

Social Media Media Tools Small Business 52

SocialSellinator

APRIL 18, 2023

YouTube has become a powerful platform for marketing, thanks to its massive audience and the vast array of Youtube marketing tools available. Whether you're just getting started or looking to enhance your current efforts, YouTube marketing tools are essential for success.

Channels 83

Channels Tools Marketing Analytics 83

Repsly

MARCH 6, 2024

In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and out-of-sync data are all too familiar. With up to a dozen tools in play, managing retail execution becomes a complex endeavor.

Retail 62

Retail Data Face-to-face Tools 62

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71