Smooth Sale

JULY 25, 2023

Photo by The Digital Artist via Pixabay Attract the Right Job Or Clientele: Will You Study How to Implement AI to Increase Business? Jeffrey Maganis, co-founder of AI Unlock, provides our guest blog, Will You Study How to Implement AI to Increase Business? Scale outbound prospecting. Use sales automation tools.

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Study Scale How To Hiring 78

Sales Hacker

FEBRUARY 15, 2024

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1:

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. Engage New Leads Using Sales Call Data It can take many calls to close a deal.

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Buyer Data Intent Signal Decision Maker 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Nutshell

JUNE 5, 2020

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?

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Lead Generation Data Leads Marketing Qualified Lead 249

DiscoverOrg Sales

APRIL 12, 2017

Data is no different. The problem with data is that it changes slowly over time, decaying, typically at minimum, 30% per year. Data decay happens similarly to how motor oil ages in your engine. The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out.

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Data Scale ROI Gatekeeper 222

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. And it all starts with clean data. What are the Impacts of Incomplete or Inconsistent Data? The result?

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Data Lead Rank Lead Scoring Sales Qualified Lead 130

Hubspot Sales

DECEMBER 7, 2023

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle. Leverage data-driven insights.

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Data Discount How To Quota 120

DiscoverOrg Sales

FEBRUARY 19, 2018

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. The overall data includes data from DiscoverOrg.

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Data Lead Rank Lead Scoring Leads 254

DiscoverOrg Sales

FEBRUARY 7, 2018

Virtually every business collects and buys data to assist salespersons and marketers do their job more effectively. But sometimes it’s too much data. How can we make sense of it all and zero in on the data that actually matters? Our study did indeed reveal the most predictive data points. Intent data comes next.

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Intent Data Opportunity Intent Data 145

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

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Data Marketing Scale Analysis 130

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ).

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Data Strategy Survey Retail 188

Sales 2.0

SEPTEMBER 24, 2014

Some sales people in my firm were discussing where they could get the best prospect lists. The skinny on prospect lists is that one size does not fit all. The best source of prospect lists for you very much depends on your target industry/industries and target contacts in those industries. You can grab these white papers here.

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InsideView Prospecting Hoovers Territories 322

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

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Study B2B Face-to-face Report 111

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? Poor quality data is inaccurate data.

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Data Outsourcing Services Churn Buyer Persona 130

DiscoverOrg Sales

FEBRUARY 9, 2018

To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data all over again. I suspect my data is bad. When the data is good, things are great. Signed, Data Dependent. What do I do?

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Data Sales Qualified Lead Study ROI 181

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place.

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Top of Funnel Funnel Sales Qualified Lead Data 130

Zoominfo

NOVEMBER 22, 2019

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Sound familiar? Great – Hold on to that.

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Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JANUARY 27, 2022

Here’s how you can work smarter by working with the right data to improve your cold calling. The problem with the data in your CRM or a purchased contact list is that it’s constantly decaying. The problem with the data in your CRM or a purchased contact list is that it’s constantly decaying. What’s the impact of bad data?

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Cold Calling Ideal Customer Profile Data Forecasting 100

Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. ai”, and even has “AI” in their name.

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Data B2B Industry Engineering 179

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading! Let’s get into it!

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Data Sales Process B2B Company 193

Hubspot Sales

MAY 9, 2023

Salespeople have a tough job juggling in-person interactions, phone conversations, and email communication with multiple prospects and customers. To better understand how salespeople use AI to communicate with prospects in 2023, we're pulling new data from the HubSpot State of AI Survey to answer. Improve rapport with prospects.

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Data Hubspot Survey Social Media 92

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. Keep in mind that potential prospects may already be interested in your competitors — and your current customers could jump ship. What Makes a Good Landing Page? They both need this engagement!

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Partners in Excellence

MAY 11, 2023

We are blessed with enormous amounts of data on virtually everything. Data on our customers, their markets, their industries and competitors. Data on their engagement with us, content they consume, interactions virtually or with our people. Data on their experience in using our products and solutions.

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Data Sales Cycle Quota Proposal 62

Sales and Marketing Management

JULY 22, 2018

Author: Jeff Weil Data makes today’s world go round; there’s not much that can’t be distilled into a data point, and there’s not much about a company’s customers and prospects that doesn’t make its way into a CRM system for tracking and more intelligent decision-making. Data is no stranger to the RFP and proposal process.

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Data Proposal Case Study Survey 189

SBI Growth

DECEMBER 7, 2013

The Big Data revolution is benefiting marketing leaders the most. When a problem surfaces, the first course of action is to solve it with data insights. Their tools leverage Big Data to help those market & sell intelligently. In this post, he shares how Big Data uncovers key LeadGen insights.

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Data Leads Marketing Qualified Lead Outbound 321

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

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Buyer Intent Intent Data Intent Buyer 52

Close.io

JANUARY 21, 2020

A study by Harvard Business Review found that 56% of prospects complain about poor follow-ups. And 48% of those prospects will tell at least 10 people about their poor follow-up experience. There will be times when you talk to a prospect on your first attempt. It’s an email where you say goodbye to the prospect.

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Follow-up Prospecting Data Lead Rank 107

SBI Growth

OCTOBER 2, 2013

Social Selling is a modern prospecting methodology that fills the funnel with opportunities. Imagine getting in a prospect at the decision making level. Our case study is about a Sales VP Steve McKenzie. Steve now uses LinkedIn for modern prospecting. Steve mines his data. The Social Selling Process.

Case Study 319

Case Study Social Selling Study Decision Maker 319

DiscoverOrg Sales

JANUARY 31, 2019

This is most important when your sales team hears “news” about a target account – and that news seems to indicates that your prospect is about to make a purchase. If you don’t start with verified data from trusted sources, you’re wasting time chasing “leads” that aren’t really leads. Deals are closed with accurate information.

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Data Hiring Vendor Face-to-face 133

InsideSales.com

NOVEMBER 10, 2020

Salespeople instinctively believe there must be an optimal time to reach out and contact prospects. However, the data to support these practices have rarely been systematically observed and rigorously analyzed outside our original Lead Response Study (citation). What Does the Data Say About When To Prospect?

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Research Prospecting Outbound Construction 98

Sales Hacker

OCTOBER 19, 2020

My data science team decided to put this thinking to the test. This is the first in a series of data science-oriented posts from the data science team at Outreach. They spend their time digging through complex data sets to help sales professionals perform at a higher level. Gather data, and follow where it leads.

Buyer 103

Buyer Data Lead Rank Lead Scoring 103

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data? Establish a targeted lead generation strategy.

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Hubspot Sales

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

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Case Study Study Referrals Decision Maker 138

SBI

OCTOBER 5, 2021

It’s Ironic: It Takes Data to Be Personal. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data. What type of data are we talking about?

Ideal Customer Profile 96

Ideal Customer Profile Data InsideView Intent Data 96

Sales 2.0

AUGUST 10, 2023

AI will help with non-selling tasks A recent study from Salesforce which interviewed about 8,000 salespeople found that 72% of sales reps’ time is spent on non-selling activities. A recent study from Salesforce which interviewed about 8,000 salespeople found that 72% of sales reps’ time is spent on non-selling activities.

Scale 195

Scale Study CRM Up-Sell 195