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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. How to fix it: Servicing motions should take place at the time of need, preferably through efficient self-service or asynchronous means. How to fix it.

Exercises 245
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How to Drive Sales in 2014 with Content Marketing

SBI Growth

In this post, I’ll address these challenges and how to conquer them. However, the study shows they don’t know how to produce enough content. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Sales Team The sales team is tasked with taking marketing generated leads and converting them into customers. Develops sales playbooks , training programs, and ongoing support.

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

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How to Buy Sales Training That Delivers Results

The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner?

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How to Fast-Track New Rep Productivity

SBI Growth

HR is done with the new-hire training. So how do you get your new rep to produce quicker? Most onboarding programs focus on a mixture of internal processes and product training. You should work with HR and/or your sales training department to produce the necessary materials. Don’t pawn it off on HR or Sales Training.

Hiring 202
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How to Boost Your Marketing ROI Right Now

Highspot

87% of sales training is forgotten after a month. But also revealed to us that marketers still struggle with differentiation, demand generation, and measuring program performance. The post How to Boost Your Marketing ROI Right Now appeared first on Highspot. 70% of sales content goes unused. Get a head.

ROI 52